Tag: user intent measurement
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Measuring SEO When AI Controls Visibility: The New Analytics
AI-driven search is fundamentally changing the way you measure your SEO success. Google AI overviews now appear in 13.14% of all US desktop searches, up from just 6.49% in January. This dramatic change has altered the map of visibility metrics in the digital world. Your traditional SEO metrics could be giving you wrong signals. Recent…
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CTR is Dead? Measuring Real Success in AI Search Environments
Your CTR AI search strategy might not deliver the expected results anymore. Traditional click-through rate metrics that marketers relied on for decades are becoming less relevant faster in today’s AI-driven search world. Search engines now evolve toward providing immediate answers through AI overviews. This makes engagement metrics more valuable indicators of success. Your visibility gets…