Tag: trust metrics
-
How to Build Real Authority Signals That AI Search Engines Trust
AI has become the go-to research tool for 50% of B2B buyers. This dramatic change reshapes authority SEO. Google searches now end without a single click almost 60% of the time. AI acts as an intermediary that delivers direct answers. Your brand’s authority signals matter more than ever before. E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)…
-
The Role of Links in an AI Summarized Web
Google’s AI summaries are causing a dramatic drop in link clicks—down to just 8% for websites featured in these automated overviews. This new reality poses a serious threat to your website’s visibility in the digital world. The numbers tell a concerning story. AI-generated summaries now appear in 58% of Google searches, and users react differently…