Tag: ppc campaign kpis
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11 Must-Track PPC KPIs That Reveal What’s Really Working
Every PPC campaign lives and dies by its numbers. Yet, too many teams track vanity stats that don’t impact performance. You might notice high impressions, but if no one clicks or converts, those numbers lie. That’s why understanding what are PPC KPIs and using them the right way matters. Here’s the reality: PPC ads increase…