Tag: brand visibility strategy
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CTR is Dead? Measuring Real Success in AI Search Environments
Your CTR AI search strategy might not deliver the expected results anymore. Traditional click-through rate metrics that marketers relied on for decades are becoming less relevant faster in today’s AI-driven search world. Search engines now evolve toward providing immediate answers through AI overviews. This makes engagement metrics more valuable indicators of success. Your visibility gets…
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Zero-Click Search: Converting Visibility into Qualified Leads
Zero-click SEO has become the new reality for businesses worldwide, with nearly 60% of Google searches on mobile ending without a click. Your website might show higher impressions, but the clicks keep dropping. The numbers tell an interesting story – only 36% of searches actually bring traffic to websites, while AI overviews show up in…