Tag: AI Overviews
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When Traffic Drops But Engagement Rises: Rethinking SEO ROI
The digital world keeps reshaping how SEO engagement metrics matter. SparkToro’s data shows that 58% of searches in 2024 ended without a click, and these numbers keep growing. Your SEO strategy might puzzle you as traffic drops despite your quality content. User behavior has changed due to zero-click searches and Google’s AI Overviews. Position 1…