Tag: AI Overviews
-
How to Win Featured Snippets in Google’s AI Search Overviews
You might be surprised to learn that AI is taking over what used to be prime search real estate – featured snippets. Featured snippets showed up in 18% of Google searches in January 2025. By August 2025, AI Overviews had replaced about 83% of them. Most search queries now trigger enhanced search features that go…
-
When Traffic Drops But Engagement Rises: Rethinking SEO ROI
The digital world keeps reshaping how SEO engagement metrics matter. SparkToro’s data shows that 58% of searches in 2024 ended without a click, and these numbers keep growing. Your SEO strategy might puzzle you as traffic drops despite your quality content. User behavior has changed due to zero-click searches and Google’s AI Overviews. Position 1…