Tag: ai era seo trends
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E-E-A-T and Content Quality Signals in the AI Search Era
The numbers are striking – 71% of businesses use generative AI for at least one function, up from 55% in 2023. AI has transformed how search works, making E-E-A-T SEO crucial to stay visible online. Google uses E-E-A-T as a quality check to help its AI systems determine your content’s trustworthiness. AI Overviews now take…
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The Role of Links in an AI Summarized Web
Google’s AI summaries are causing a dramatic drop in link clicks—down to just 8% for websites featured in these automated overviews. This new reality poses a serious threat to your website’s visibility in the digital world. The numbers tell a concerning story. AI-generated summaries now appear in 58% of Google searches, and users react differently…
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Local SEO in the Age of AI: Winning Visibility Without Clicks
AI has revolutionized the way customers discover local businesses. Search results now display answers directly, and users no longer need to visit websites. Recent studies reveal that 65% of Google searches end right on the results page[-1]. This creates new challenges for businesses that want to stay visible locally. The new digital world demands adaptation.…
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CTR is Dead? Measuring Real Success in AI Search Environments
Your CTR AI search strategy might not deliver the expected results anymore. Traditional click-through rate metrics that marketers relied on for decades are becoming less relevant faster in today’s AI-driven search world. Search engines now evolve toward providing immediate answers through AI overviews. This makes engagement metrics more valuable indicators of success. Your visibility gets…