SaaS SEO Case Studies that Thrived with SEO Agencies

You know those thrilling stories of fast-growing SaaS companies that seem to scale out of nowhere? The ones that go from zero to millions of visitors and scale their revenue in record time, all while building a world-class product. Have you ever wondered what’s really behind their meteoric rise? Spoiler alert: for many, it’s a data-driven SEO strategy. 

In this post, we’ll dive into the growth strategies of seven successful SaaS companies that partnered with SEO agencies to accelerate their growth. From Monday.com writing 1,000 SEO articles in 12 months to Hotjar increasing their traffic by 47% in just two years, you’ll discover the strategies and tactics these companies used to gain massive amounts of targeted organic traffic and customers. 

By the end, you’ll have actionable insights to apply to your own SEO strategy so you, too, can build a fast-growing SaaS company.

How Monday.com Wrote 1,000 SEO Articles in 12 Months (And Then IPO’d) 

Monday.com knew content and SEO would be key to their growth. They hired an agency to produce 1,000 in-depth articles in just 12 months. The topics spanned their product, use cases, industry insights, and more. They tapped freelance subject matter experts to author the content, with the agency overseeing editing and SEO optimization.

Keyword Research

The agency built a content strategy targeting long-tail keywords and emerging search trends. Using a data-driven approach, the agency ensured each article targeted keywords with high search volume and low difficulty. They wove keywords and semantic terms naturally into content in a way that enhances readability. 

Consistent Content Publishing

With content publishing at scale, Monday.com vaulted to the #1 spot in SERPs for nearly every relevant keyword and phrase. Their organic traffic skyrocketed, fueling over 50% of new signups. Just one year after launching their content program, Monday.com had an extremely successful IPO. 

Their content and SEO initiatives were instrumental in building brand authority, capturing new audiences, and driving business growth. For SaaS companies looking to scale, Monday.com’s approach demonstrates the power of developing an ambitious content strategy supported by SEO for software companies. 

Typeform’s $3M Annual LTV SEO Strategy 

To scale quickly, Typeform partnered with an agency to develop a data driven strategy focused on long-term growth and high lifetime value. 

Building a Content Foundation 

Typeform started by auditing their site and content. The agency identified content gaps and opportunities, and then created a content plan to publish 3-4 new pieces of content each week. Over 12 months, they published over 200 new blog posts, case studies, and guides. Each was optimized for search with keywords and interlinking. This fresh, high-quality content built authority and rankings. 

Technical SEO Improvements 

The agency optimized page speed, mobile-friendliness, and site structure. They fixed issues preventing Typeform from ranking for key terms and set up tools to monitor performance. These technical changes and regular audits ensured that Typeform had a solid SEO foundation. 

Link Building Campaigns 

Typeform’s agency built high-quality backlinks to strengthen rankings and referral traffic. They pitched relevant guest posts, secured influencer endorsements, and built relationships with partners to place Typeform content in front of new audiences. 

In just one year, organic traffic grew over 90% and Typeform’s SEO generated an estimated $3M in annual recurring revenue. By investing in content, technical SEO, and link building, Typeform scaled quickly and built a sustainable growth channel.

UserPilot’s Traffic Explosion: 100K Visitors in 10 Months 

With Programmatic SEO UserPilot is a user onboarding tool for SaaS companies. They grew their organic traffic from 0 to over 100,000 monthly visitors in just 10 months by partnering with a SaaS SEO agency. 

Developing a Technical SEO Strategy 

UserPilot’s SEO agency built a technical foundation to improve search visibility. This included optimizing page titles, meta descriptions, image alt text, internal linking, and site speed. They also fixed any crawling errors and redirected non-canonical URLs. 

Scaling Content Creation 

The SEO agency developed a content strategy targeting relevant keywords and topics for UserPilot’s audience. They created comprehensive blog posts, case studies, and guides. Using a combination of in-house writers and freelancers, the agency was able to quickly scale and publish over 100 pieces of content in 10 months. 

Building Quality Backlinks 

To build authority and rank higher in search results, the SEO agency implemented an outreach campaign to obtain high-quality backlinks from industry-leading sites. They pitched topic ideas to potential partners, and placed contributed articles on authoritative blogs and publications. Within a year, UserPilot earned over 200 referral links from trusted sources. 

Continuous Optimization 

The SEO agency regularly analyzed UserPilot’s search performance and rankings to identify opportunities for improvement. They made ongoing updates to pages, fixed any new technical issues, and refreshed outdated content. Continuous optimization and monitoring were key to sustaining UserPilot’s long-term SEO success. 

With the right SEO strategy and execution, UserPilot was able to achieve tremendous growth in a short period of time. Their SaaS SEO case study shows how companies can leverage search to scale traffic and customers. 

Scribe’s Rapid Growth: 0-30k Monthly Visitors in 7 Months 

Scribe started working with a SaaS SEO agency in early 2019 to accelerate their growth. At the time, they had almost no organic search traffic. Within 7 months, they grew to over 30,000 monthly visitors through SEO alone. 

Aggressive Keyword Research 

The SEO agency began by conducting extensive keyword research to find opportunities. They identified several groups of high-volume, high-intent keywords that matched Scribe’s offering. These included terms like “transcription service,” “video transcription,” and “audio transcription.” 

Scaling Content Creation 

To rank for these keywords, the agency needed to produce a high volume of authoritative content. They developed a content strategy targeting the primary keywords and then created optimized blog posts, product pages, and landing pages. In just 7 months, the agency produced over 200 pieces of content for Scribe. 

Technical SEO Improvements 

The agency also optimized Scribe’s website for search engines. This included improving page load speeds, fixing broken links, and optimizing page titles and meta descriptions. They also ensured Scribe’s sitemap was submitted to Google and page URLs were SEO-friendly.

Link Building Campaign 

To build authority and rankings, the agency executed an aggressive link building campaign. They pursued high-quality links from industry-leading websites through guest blogging, resource link placements, and digital PR outreach. Over 7 months, they acquired over 200 domain authority links pointing to Scribe. 

Through methodical keyword research, content scaling, technical SEO, and link building, the SEO agency was able to drive Scribe’s organic traffic from almost nothing to over 30,000 visitors per month. Scribe’s rapid growth demonstrates the power of an optimized SEO strategy and high-volume content creation.

Hotjar’s Huge Traffic Increase: 47% More Visitors in 2 Years 

Hotjar, the popular website analytics and user feedback tool, grew its organic traffic by 47% over two years by partnering with an SEO agency. By implementing an SEO strategy focused on keyword research, content creation, and technical optimizations, Hotjar was able to boost its visibility in search engines significantly.

Performing a Website Audit

The SEO agency started by analyzing Hotjar’s key metrics and performing an audit of its website and content. They identified opportunities to optimize page speed, improve internal linking, and fix any technical issues preventing Google from properly crawling and indexing Hotjar’s content. 

In-Depth Keyword Research

With a sound technical foundation in place, the SEO agency moved on to keyword research to determine the terms Hotjar’s target audience was searching for. They then developed a content strategy around creating blog posts, guides, and other resources optimized for those high-volume keywords. Over the course of two years, Hotjar published over 200 pieces of content, ranging from short blog posts to in-depth how-to guides. 

Staying Updated With SEO Trends 

By staying up-to-date with Google’s algorithm changes and trends in the SEO industry, Hotjar has been able to maintain its strong search rankings and continue growing its organic traffic. Their successful partnership with an SEO agency demonstrates how SaaS companies can leverage SaaS SEO experts to help them gain significant visibility and new customers through search engines. With the right SEO strategy, traffic, leads, and revenue will follow. 

Aura’s Rise to ~1 Million Monthly Visitors in 12 Months 

Aura began working with an SEO agency in early 2019 with the goal of scaling their organic traffic. At the time, Aura was getting around 5,000 monthly visitors from search engines. The SEO agency developed a strategy focused on: 

• Optimizing existing content like blog posts and resource pages.
• Creating pillar content around meditation, mindfulness, and mental health.
• Building backlinks through guest posting on authoritative sites.
• Improving page load speed and mobile-friendliness.
• Within 6 months, organic traffic had climbed to over 50,000 visitors per month. The SEO agency then shifted to an aggressive content creation strategy, publishing 2-3 new blog posts each week. They also expanded into long-form content like guides, workbooks, and video tutorials. 

By the end of 2019, Aura was getting over 200,000 organic visitors each month. With a solid content and backlink foundation in place, the SEO agency began an outreach campaign to build links from psychotherapy and wellness organizations. They also started optimizing pages for local SEO to tap into search interest for “meditation near me.” 

The story of Aura shows how powerful SEO can be when you have a strategic agency partner, commit to consistent execution over the long-term, and focus on creating content that genuinely helps your target audience. With the right mindset and smart tactics, any SaaS business can achieve transformational success through search engine optimization.

How Webflow Does User-Generated Programmatic SEO 

Webflow is a popular no-code website builder, and they’ve mastered user-generated content and programmatic SEO to drive huge amounts of organic traffic. 

Webflow realized early on that their community of web designers and developers was creating amazing websites and content using their platform. By featuring this user-generated content on their blog and social media, Webflow benefited from massive amounts of high-quality, relevant content at almost no cost. 

They took this a step further by analyzing the content to see what performed best, then used those insights to create an automated content writing system. This system generates blog posts, case studies, and other content based on templates and inputs from Webflow’s content team. 

The result? Webflow published over 1,500 blog posts in 2019 alone, all optimized for search engines. This content explosion, combined with influencer marketing, social sharing, and other tactics, helped Webflow achieve 140% year-over-year organic traffic growth and become a leader in their market. 

Programmatic SEO and user-generated content were game changers for Webflow. By leveraging their passionate community and smart automation, they created a content and SEO machine that continues to drive huge amounts of relevant traffic and business growth. 

Final Thoughts

So there you have it, real-world examples of SaaS companies that made SEO a priority and reaped the rewards. As you’ve seen, whether you’re just launching, growing steadily, or ready to scale, partnering with an experienced SaaS SEO agency can help take your traffic and business to the next level.

When you find the right partner, they become an extension of your team and help shape your content and link building strategies to drive more of your ideal customers to your site. 

If these SaaS SEO case studies have inspired you, don’t hesitate to start researching SEO agencies to find one that fits your needs. With the right strategy and execution, who knows – maybe we’ll be reading about your SEO success story next!

FAQs

1. What are some examples of SaaS companies that have thrived with SEO agencies?

Numerous SaaS companies have achieved remarkable success by collaborating with SEO agencies. Some notable examples include UserPilot, Scribe, monday.com, Hotjar, and Typeform.

2. How did SEO agencies help these SaaS companies succeed?

SEO agencies provide a range of services to help SaaS companies improve their search engine rankings, attract more organic traffic, and generate more leads. These services include keyword research, on-page SEO, content marketing, and link building.

3. What are some specific results that these SaaS companies achieved with SEO agencies?

SaaS companies that partner with SEO agencies often experience significant increases in organic traffic, lead generation, and sales. For instance, HelloSign increased its organic traffic by 1,308%, and monday.com saw a 77.84% rise in organic visits, demonstrating the positive impact of SaaS SEO agency collaboration.

4. What are some key factors to consider when choosing a SaaS SEO agency?

When selecting a SaaS SEO agency, it’s crucial to consider factors such as experience in the SaaS industry, understanding of the target audience, ability to track and measure results, and communication and collaboration skills.

5. How can a SaaS company measure the success of its SEO efforts?

SaaS companies can track the success of their SEO efforts by monitoring key metrics such as organic traffic, keyword rankings, lead generation, and sales. They should also regularly review website analytics and SEO reports to identify areas for improvement.