With more people using social media, marketers are looking for ways to improve their social media strategy.
Wouldn’t it be great if every new visitor to your website saw awesome reviews and real-time social media posts about your brand? You can make this happen by adding live social media feeds to your website. This simple marketing trick can grab readers’ attention and make them come back. Social media feeds show fresh, user-generated content, making sure your website stays lively and up-to-date.
Many businesses are already using this. Did you know posts with user-generated content get 28% more engagement than regular brand posts? By embedding social media feeds on your site, you’re turning it into a live platform that shows real-time customer experiences to build trust with new visitors.
In this blog, we’ll show you how to embed social media feeds for free.
What are Social Media Feeds?
Social media feeds display real-time updates from platforms like Facebook, Instagram, Twitter, YouTube, and more. These feeds pull together content such as videos, photos, and posts.
When you embed social media feeds into your website, you not only show social proof but also grow your site’s traffic and engagement. It’s a simple way to keep your website fresh and lively while also showcasing what people are saying about your brand.
Why Should One Embed Social Media Feeds on Websites?
According to a study by Forrester, adding social media feeds to a website can grow engagement by 20%. Therefore, it is an excellent marketing strategy that you may not have considered already.
Following are the reasons why you need to embed social media feeds to your website:
- First and foremost, it will enhance your website’s unique and original content while also providing a new vibe that will appeal to your audience.
- It will show your new audience that you respect the content provided by your followers or customers and appreciate their efforts via your official website.
- Showing social feeds allows clients to locate you across all platforms where they are engaged. As a result, there is an increase in social reach. However, in such cases, you must provide consistent content across all channels. Otherwise, whatever audience you have gained will eventually overlook your channels.
Some Common Types of Social Media Feeds
Before we start explaining how to add a social media feed to a website, you must understand the content aggregation methods.
Here, we have listed the major aggregation sources that can be used for aggregating content using Tagembed:
Instagram Feed: These are Instagram postings that include hashtags, mentions, tagged photographs, videos, or gifs from Instagram users’ handles.
For example, Mazda’s press page includes news and press releases along with social media updates.
Facebook Feed: Similarly, Facebook feeds include photographs, audio, videos, and other content from a Facebook page, album, profile, mentions, and so on.
For example, the Pacific Islands Chiefs of Police have embedded their Facebook page on their website to easily share updates, training practices, and important information with their readers.
Twitter Feed: A collection of Twitter postings with the same hashtag, tag, mention, favorites, lists, and so on. United Nations Foundation is promoting an important cause through a hashtag campaign called Equal Everywhere by embedding a Twitter feed on their website.
YouTube Feed: A collection of YouTube videos from your account or another YouTube video maker, together with the channel URL, playlist, and location. Yamaha Motor Indonesia shows a nice example of a YouTube feed on their website.
Pinterest Feed: This is the process of building Pins or Pinterest photographs from the handles of Pinterest users or Pinterest boards. CBL Distribution is a great example that offers its audience an engaging experience with its Pinterest boards.
LinkedIn Feed: It allows you to automatically integrate LinkedIn feeds on your website using the corporate URL, or you may add posts individually from a specific URL.
Aristeo, a construction company, has embedded a LinkedIn feed on its homepage.
TikTok Feed: Using the TikTok hashtag, you can gather and show TikTok video feeds as needed on WordPress, Weebly, Webflow, and other websites.
Benefits of Embedding Social Media Feeds on Website
When you embed social media feeds on website HTML, you can experience a number of benefits, including:
Engagement: First is, of course, engagement. When you embed social media feeds on websites, they spend more time on the website as they explore deeper. This, in turn, reduces bounce rates.
Fresh Content: A social media feed shows the most recent activities on your social profiles. Your webpage will be updated every time a new activity is added to your social media. This helps readers know what you’re up to.
Cross-promotion: By embedding your social media feeds on your website, visitors can link to them as well.
Improved SEO: As the website is updated regularly, upgrading social feeds also helps with SEO. This might improve your company’s visibility. As embedding a social media feed includes relevant hashtags and phrases, it can help with your ranking.
Constant-Effective Content: By integrating social media content, you save the need to create extra web page content.
Ease of Aggregation: Embedding social media feeds on your website allows you to combine content from various platforms in one location easily. This saves time and effort.
Visual Appeal: Having a social media presence on your website increases its visual appeal. This, in return, increases the website’s attractiveness.
Event or Campaign Promotion: Companies often embed social media feeds on websites to promote events or items. They show individuals talking about an event or product on social media, which generates a buzz among visitors and ultimately helps with marketing.
Social Proof: If a visitor sees a lot of people talking about your company on social media, they are more inclined to trust the brand. Having more individuals talking about your company suggests that the job you do is popular with the public, making this a trustworthy social proof.
How to Add a Social Media Feed on Website
Finally, let’s learn how to embed social media feeds on websites in steps.
1. Select Your Social Media Platform
The first step is to select the social media channels that are most relevant to your brand’s objectives and target audience. Consider the following factors:
- Platform Demographics: Where do your ideal customers spend their time online? What kind of material do you create (e.g., photographs, videos, text)?
- Brand Voice: What platforms best reflect your brand’s personality and tone?
2. Set Up a Developer Account (optional)
Creating a developer account on the social networking site is not necessarily required, but it might enable extra capabilities and customization choices. For example, Facebook and Twitter provide developer tools that allow you to customize the integrated feed to match the look of your website.
3. Create an Embed Code
- Go to the Facebook page you wish to embed.
- Click the three dots in the upper right corner of any post.
- Choose “Embed Post.”
- Copy the embed code that was provided.
- Go to the tweet you wish to embed.
- Click the “share” icon.
- Select “Embed Tweet.”
- Copy the embed code that was provided.
- Go to the Instagram post you wish to embed.
- Click the three dots in the upper-right corner.
- Choose “Embed.”
- Copy the embed code that was provided.
Youtube
- Go to the YouTube video you wish to embed.
- Click on the “Share” button.
- Choose “Embed.”
- Customize the embed code as required, then copy it.
4. Access Your Website’s HTML Code
Using a content management system (CMS):
- Log in to your content management system (for example, WordPress, Wix, or Squarespace).
- Go to the page or post on which you wish to embed the feed.
- Look for the HTML or text editor.
- To embed a feed on a website, open the HTML file for the desired page and edit it directly.
5. Insert the Embed Code
- Locate the portion of your HTML code that will include the social media feed.
- Enter the embed code you copied from the social networking site into the HTML code.
6. Customize the Embed (optional)
Many social media platforms let you change the look of embedded feeds. For further information on particular choices, see the platform documentation. For example, you can be able to change the width, height, and color scheme of the feed.
7. Preview and Publish
To verify the proper display of the social media feed, preview the page after saving your modifications.
Once you’re finished, publish the page or post to make the embedded feed accessible to website visitors.
These steps on how to add a social media feed to a website will help you make your embedding process easier than before.
Additional Tips to Embed Social Media Feeds on Website
Use a Social Media Aggregator
If you want to show several feeds from various networks in one location, think about utilizing a social media aggregator service like Elfsight or Tagembed. These tools will help you select and manage your feeds more effectively.
Ensure Mobile Compatibility
Ensure that the embedded feeds are responsive and appear nice on all screen sizes, particularly mobile devices.
Update Regularly
Keep your audience engaged and keep your embedded feeds updated with new content.
Monitor Performance
Using analytics tools, analyze the impact of your integrated feeds on website traffic and user interaction.
By following these steps, you can easily embed social media feeds on websites, creating a more engaging experience for your visitors.
Final Thoughts
Integrating social media feeds into your website keeps your content fresh with real-time updates, showing authentic user posts that connect you with your audience.
Not sure how to start? Rankfast can help. We’ll help you choose the right tools that fit your brand and make sure everything works perfectly.
Let Rankfast handle this for you so you can focus on growing your brand and engaging your customers. Reach out today to create a more engaging, user-friendly website.
FAQs
1. Can I show social media feeds on my website for free?
You may include social networking feeds on your website using a variety of widgets and plugins. Official widgets from platforms such as Instagram, Twitter, and Facebook enable users to embed their feeds on websites. All they have to do is create code from the appropriate developer’s area and include the widget in their website code.
2. What are excellent instances of social media feeds on websites?
Here are some of the top social media feed examples:
- Slider Widget
- Footer Feed
- Carousel Posts
- Hashtags Feed
3. Can I change the style of my social media widgets?
Yes, technologies like Tagbox let you personalize the look and appearance of your social network feed. You may select from a variety of themes, including contemporary cards, news cards, galleries, horizontal sliders, and more.
4. What is the social media WordPress plugin?
Social media WordPress plugins are software tools that allow you to incorporate social networking material into your WordPress website. They enable users to display, collect, or interact with social media content such as posts, feeds, or sharing options right on their WordPress site, thus increasing social engagement and functionality.
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