Category: Blog
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eCommerce Product Page SEO: Do’s and Don’ts To Outrank Competitors
Did you know that over 70% of shoppers abandon their purchase which leads to loss of billions of dollars for businesses? To reverse engineer this product pages need to be made with utmost priority to convert mere visitors into loyal recurring customers. This can become possible with eCommerce product page SEO. A well-optimized product page…
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SearchGPT Is Replacing Google? SEO Will Never Be the Same!
Did you know that nearly 60% of all searches now end in zero clicks? Or are 10 billion images searched monthly using Google Lens? And by 2027, over 90 million people in the U.S. alone will be using generative AI as their primary tool for search. So, what does this mean? Is SEO dead? It’s…
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Top PPC Trends to Follow in 2025: AI Insights and Case Studies to Dominate the Game
As we head into 2025, the world of digital advertising is all set to break free from traditional marketing. Global spending is expected to be near an eye-watering half a trillion dollars. In this high-stakes environment, Pay-per-click (PPC) advertising emerges not just as a strategy but as an essential gear in the digital marketer’s toolkit,…
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Google Algorithm Hates AI Content: Is It True?
Many internet gurus keep buzzing with the phrase, “Google algorithm hates AI content,”. This is raising alarm bells among marketers and content creators alike. With artificial intelligence tools becoming increasingly sophisticated, it’s natural to wonder whether Google’s algorithm is a friend or foe to AI-generated material. While AI promises faster and cheaper content production, concerns…
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How Google Algorithm Update Affect SEO?
Google algorithm updates affect SEO and are important in determining search engine rankings and shaping SEO strategies. With 4,725 changes made to its search algorithm in 2022, an average of 13 changes per day, staying informed is crucial. Over the years, major updates like Panda, Penguin, and BERT have revolutionized how websites are evaluated and…
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Black Hat SEO Techniques: Why You Need to Avoid Them
Black hat SEO techniques are unethical strategies that manipulate search engine algorithms to gain higher rankings. These practices violate search engine guidelines, prioritizing shortcuts over sustainability. While they may deliver quick results, they come at a significant risk, including penalties, loss of rankings, and long-term harm to brand reputation. Unlike white hat SEO, which adheres…
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Off-Page SEO Ranking Factors: 7 Proven Techniques
Did you know that backlinks, an essential off-page SEO ranking factor, rank as the second most important ranking signal among 200+ Google ranking factors, with social signals (another off-page SEO element) following at seventh place? Despite having over 200 factors influencing search engine rankings, off-page SEO techniques often hold the key to improving visibility and…
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White Hat Link Building: 13 Google-Approved Methods
Did you know that over 91% of web pages get zero organic traffic from Google? The secret ingredient missing for most of them? High-quality backlinks. In the SEO industry, white hat link-building stands out as the most reliable and ethical way to boost rankings without risking penalties. After all, it’s not just about quantity anymore. …
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Top SEO Factors You Must Know to DOMINATE Search Engines!
Struggling to get your website to rank higher on search engines? You’re not alone! Many beginners feel overwhelmed by SEO’s complexity, but it doesn’t have to be that way. The good news is, there are a few core factors that can dramatically impact your SEO success. Introduction Welcome to the 3rd blog of SEO Course…
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Does Guest Posting for Links Still Work in 2025?
In 2025, the debate around guest posting for links is as heated as ever. While many make bold claims that ‘Guest Posting Is Dead!’, statistics show that 60% of bloggers are still writing guest posts to build their backlink profiles and you will be astonished to know that articles published on external sites (via guest…