Category: Blog
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SEO Reputation Management Best Practices
Why does one negative article stay on the first page of a search while your press release disappears? Many brands ignore this risk until the damage is done. Others try to fix it with more ads, not smarter content. But short-term tactics don’t fix long-term perception. Online reputation now equals real-world trust. In this blog, you’ll…
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The Ultimate Google Search Console Guide
Why does your website lose traffic even when rankings seem stable? Many SEOs check keywords but miss technical gaps. One big mistake is ignoring Google Search Console or using it only once a month. Another? Not using it with Google Analytics or Looker Studio. Unlike its previous 90-day limit, GSC now keeps your performance data…
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The First 10 Steps You Should Take To Rank a Newly Launched Website
Launching a brand-new site is exciting, but the challenge lies in what comes after publication. For most companies and entrepreneurs, ranking a new website feels like climbing a mountain. You’ve invested in design, content, and development, but without showing up on Google, your site risks being buried among millions of results. According to Ahrefs, 90.63%…
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Everything You Need to Know About Voice Search Optimization
Voice search has transformed how people interact with technology. Users no longer need to type short keywords; instead, they speak to their devices and expect rapid, accurate answers. According to PwC, 58% of consumers will use voice search to find local businesses by 2026, highlighting the clear shift in user behavior. From asking Siri for…
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How to Use ChatGPT for SEO: A Marketer’s Guide in 2025
Why do many marketers still struggle to scale SEO content, even with AI tools everywhere? Most use them like search bars or writing assistants, not as systems. Others chase keywords without context. Many don’t know where AI helps or when it hurts. In this blog, we’ll walk through how to use ChatGPT for SEO the right…
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What Is Visual Search Marketing?
Why do shoppers skip your website even after you upload great product images? It happens more often than you think. Many businesses ignore how buyers now search using pictures, not just words. The mistake? They still treat image SEO like old-school content SEO. But image searches now make up 62.1% of the total visual search…
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SearchGPT vs. Google: Which Should You Optimize For
Why do some pages rank high without backlinks while others with great content get buried? Many marketers don’t realize that Google vs SearchGPT isn’t just a buzzword. It’s real, and it’s changing how we create content. The old SEO tricks? They still matter, but only on one side. As of May 2025, Google holds 89–90%…
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What Is SERP Volatility and How To Deal With It?
Why does your page rank on the first page one day, then vanish the next? Many site owners blame their SEO strategy, but often, it’s not the SEO; it’s SERP volatility. The real mistake? Ignoring patterns or reacting too fast without analysis. In 2024, desktop ranking volatility in SERPs rose by 26% compared to 2023.…
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Smart Bidding vs Manual Bidding: What’s Right for Your PPC Strategy?
Spending more on ads but getting fewer conversions? Many marketers overlook one crucial aspect: bidding strategy significantly impacts campaign results. Choosing the wrong one means wasted money. Some pick Smart Bidding without testing. Others hold on to Manual Bidding too long. In this blog, we explain when to use Smart Bidding vs Manual Bidding and how…
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How to Perform a Free SEO Audit
Why does your website have visitors but no leads? Many skip audits or do them wrong. They trust tools blindly. But SEO issues often hide in plain sight, broken links, slow pages, and missing headings. 72% of marketers say that publishing high-quality content works best for SEO. But how will Google see it if your…