Author: Pranay Mishra

  • What Does Your Backlink Profile Measure?

    What Does Your Backlink Profile Measure?

    Your backlink profile measures everything about the links pointing to your website—their quantity, diversity, and quality. Think of it as your website’s “link health check.” A strong backlink profile includes plenty of inbound links, a good number of unique domains, and links from high-authority sites.  Why does this matter? Because search engines use these factors…

  • Build Domain Authority from Scratch: A Step-by-Step Guide

    Build Domain Authority from Scratch: A Step-by-Step Guide

    Starting a new website can feel like climbing a steep hill, especially when your domain authority is sitting at a big fat zero. But don’t lose heart—every successful site you admire started from scratch, too. Domain authority is a score that predicts how likely your site is to rank on search engines. It’s calculated using…

  • Is Domain Authority a Ranking Factor in Google’s Algorithm?

    Is Domain Authority a Ranking Factor in Google’s Algorithm?

    Whenever we talk about ranking higher, one question that businesses wonder about is: Is domain authority a ranking factor in Google’s algorithms?  Did you know that over 70% of SEO experts check their site’s Domain Authority every month? Many website owners and SEO professionals rely on tools like a domain authority checker to assess their…

  • 7 Easy Ways to Optimize Your Ecommerce with Heatmaps

    7 Easy Ways to Optimize Your Ecommerce with Heatmaps

    We all know how important it is to understand how your customers behave to succeed in ecommerce. Heatmap analysis is one effective approach that can provide priceless insights into how people interact with your website. Heatmaps provide a visual depiction of user behavior by highlighting the sections of your website that get the most interest,…

  • Conversion Rate Optimization (CRO): 8 Ways To Get Started

    Conversion Rate Optimization (CRO): 8 Ways To Get Started

    These days, bringing more website visitors is only half the challenge. The true problem is getting that traffic to translate into purchases, sign-ups, or any other desired activity. Conversion rate optimization, or CRO, is useful in this situation. Concentrating on CRO can greatly increase your bottom line and optimize the value of your current traffic.…

  • 20 Key Ecommerce Metrics To Track

    20 Key Ecommerce Metrics To Track

    According to eMarketer, by 2027, US retail ecommerce sales will reach $1.720 trillion. Ecommerce businesses collect a lot of data about their customers and operations. Successful companies use this data to understand how well they are performing. However, this information is sometimes stored separately, making it difficult to see the overall picture and fully benefit…

  • How to Create a Landing Page with High ROI [Expert and Data-Backed Tips]

    How to Create a Landing Page with High ROI [Expert and Data-Backed Tips]

    Quick question: How can you make sure that those who arrive on your website become paying customers? Do you have a compelling enough call to action? Is the user experience being optimized with the use of data? A well-designed landing page can help you convert online visitors into consumers. It is important in many marketing…

  • How to Embed Social Media Feeds on Website For Free in 2024

    How to Embed Social Media Feeds on Website For Free in 2024

    With more people using social media, marketers are looking for ways to improve their social media strategy. Wouldn’t it be great if every new visitor to your website saw awesome reviews and real-time social media posts about your brand? You can make this happen by adding live social media feeds to your website. This simple…

  • Top eCommerce SEO Statistics

    Top eCommerce SEO Statistics

    eCommerce SEO can be a huge advantage for online stores. While SEO offers one of the best returns compared to other marketing strategies, many store owners overlook it and focus on social media or paid ads, which need constant work and cost a lot but don’t always bring steady income. In fact, businesses spend billions…

  • What is Ecommerce CRO: The Ultimate Guide

    What is Ecommerce CRO: The Ultimate Guide

    Ecommerce market revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.49%, resulting in a projected market volume ofUS$6,478.00bnby 2029. Suppose your business is getting visitors at an incredible pace. Your satisfaction with seeing this large figure in your analytics is enough to get you pumped for the rest of the workweek.…