Author: Pranav Bajaj
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What Is Cost Per Mille (CPM) and What Is CPM Bidding?
Most campaigns fail because marketers use the wrong bidding model. Others are unaware of what they’re paying for. CPM sounds simple, but it’s often misunderstood. One wrong assumption and you lose money without results. In this blog, we break down what Cost Per Mille is, how it works, and when to use it for better…
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18 Ad Copy Examples That Grab Viewers’ Attention
Good ad copy examples don’t just sell, they connect. They speak to emotions, urgency, and logic. The right words, placed with purpose, create reactions that last. In fact, studies show that consumers who spend more time viewing ads are 20–30% more likely to recall them later. And memory leads to clicks, which lead to conversions.…
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6 Google Ads Hacks to Optimize Your ROI
Every click costs money. But not every click converts. That’s why improving ROI in Google ads must be your first priority, not impressions or traffic. If your ads bring in unqualified leads, you’re not running campaigns. You’re funding Google. Here’s what’s important: businesses earn an average of $2 for every $1 spent on Google Ads.…
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From HARO to Connectively: A New Era in Link Building
Why do some websites rank faster while others never move despite great content? Often, it comes down to poor link building. Many rely on the same HARO link building tactic and expect results without understanding how these systems actually work. Others use the wrong sources or respond late. And most ignore what changed. In this…
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What Is Branded SEO? How To Dominate Branded Search Results
Why do some brands show up for every branded search while others get pushed behind review sites and random blogs? Many business owners ignore how search results display their brand. Some leave their SERP filled with outdated links, negative reviews, or irrelevant pages. Others don’t even rank for their own name. In this blog, we’ll…
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The Ultimate Google Search Console Guide
Why does your website lose traffic even when rankings seem stable? Many SEOs check keywords but miss technical gaps. One big mistake is ignoring Google Search Console or using it only once a month. Another? Not using it with Google Analytics or Looker Studio. Unlike its previous 90-day limit, GSC now keeps your performance data…
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The First 10 Steps You Should Take To Rank a Newly Launched Website
Why do most new websites stay buried on page five, even after months of effort? Because the basics were skipped. Many skip keyword research. Some don’t submit sitemaps. Others never track performance. The result? Low traffic and wasted budgets. In this blog, we’ll walk through 10 exact steps on how to rank new website pages…
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Everything You Need To Know About Voice Search Optimization
Why do so many well-written blogs fail to show up in voice search? Many websites still treat voice and text search as the same, which is a costly mistake. Most businesses don’t write the way people speak. That one difference can push their content to the bottom. As of 2025, around 20.5% of internet users globally…
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How to Use ChatGPT for SEO: A Marketer’s Guide in 2025
Why do many marketers still struggle to scale SEO content, even with AI tools everywhere? Most use them like search bars or writing assistants, not as systems. Others chase keywords without context. Many don’t know where AI helps or when it hurts. In this blog, we’ll walk through how to use ChatGPT for SEO the right…
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What Is Visual Search Marketing?
Why do shoppers skip your website even after you upload great product images? It happens more often than you think. Many businesses ignore how buyers now search using pictures, not just words. The mistake? They still treat image SEO like old-school content SEO. But image searches now make up 62.1% of the total visual search…