Author: Pranav Bajaj
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When Traffic Drops But Engagement Rises: Rethinking SEO ROI
The digital world keeps reshaping how SEO engagement metrics matter. SparkToro’s data shows that 58% of searches in 2024 ended without a click, and these numbers keep growing. Your SEO strategy might puzzle you as traffic drops despite your quality content. User behavior has changed due to zero-click searches and Google’s AI Overviews. Position 1…
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Schema Markup Mastery: The Secret to Dominating AI Search Results
Schema markup SEO plays a vital role in today’s AI-dominated search world. About 43% of consumers use AI-powered tools each day to research brands or businesses online. These changes affect how potential customers see and find your content. AI Overviews show up on 13% of all U.S. desktop searches. However, 79% of people prefer traditional…
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Mastering LLM-Driven Search: The Future of SEO Strategy
Here’s a striking fact: LLM-driven search has cut click-through rates for top-ranking pages by 34.5% compared to traditional search results. The SEO world is getting a complete makeover as ChatGPT, Claude, Perplexity, and other large language models draw hundreds of millions of users. Google’s AI Overviews now reach millions of searches since mid-2024, and these…
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Emerging AI Search Features Every SEO Must Know This Quarter
The emerging AI search is reshaping SEO – are you prepared? AI summaries now appear in 50 percent of Google searches, and experts predict this number will exceed 75 percent by 2028. Your current SEO strategies might become outdated soon. This change is occurring faster than expected. AI-powered search engines will process $750 billion in…
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What Are the Best Local SEO Services? A Guide for Small Businesses
Your potential customers are searching online right now. A whopping 96% of consumers learn about local businesses online. The numbers tell an amazing story. About 80% of local searches turn into actual sales. Almost everyone – 99% of people – has looked up local business information online. But here’s the catch: 62% of consumers won’t…
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BigCommerce SEO Agency Secrets: Double Your Store Conversions
Google’s organic search results drive 43% of all ecommerce traffic. The catch? About 75% of users never look beyond the first page of search results. Your BigCommerce store might be losing valuable traffic if you haven’t optimized it properly. SEO for ecommerce gives your business exceptional returns compared to other marketing channels. The numbers speak…
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Healthcare Local SEO: Helping Patients Find Nearby Clinics
Most patients today – over 77% – search online for healthcare services before scheduling appointments. Your clinic’s position in local search results plays a vital role in patient choice, especially since modern healthcare seekers start their search online. Patient reviews matter tremendously – more than 73% of people read them before scheduling medical visits. Research…
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A Higher-Ed Marketer’s Guide to Higher Education SEO Strategy
Here’s a surprising fact – the top Google search result gets clicked 22.4% of the time on average. Your higher education SEO strategy will determine if potential students find you or your competitors. Traditional students now move less frequently from high school straight to college. This shift has made the competition for prospective learners fiercer…
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The Future of Schema Markup: Beyond Rich Snippets
Schema markup SEO leads to major increases in click-through rates for businesses. Schema App’s customers saw notable CTR improvements when rich results appeared in their January 2025 quarterly business reviews. Schema.org markup has grown way beyond generating rich snippets in search results. LLMs grounded in knowledge graphs are 300% more accurate compared to those using…
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11 Easy Automotive SEO Tips for More Clicks, Calls & Car Sales
A staggering 93% of car buyers conduct their research online before making a purchase decision. Car dealerships haven’t caught up with this digital shift – all but one of their websites fail Core Web Vitals assessments. Your automotive SEO strategy is more important now than ever. The United States will have nearly 19,000 car dealerships…