Author: Prabhjot Singh
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What Is SERP Volatility and How To Deal With It?
Why does your page rank on the first page one day, then vanish the next? Many site owners blame their SEO strategy, but often, it’s not the SEO; it’s SERP volatility. The real mistake? Ignoring patterns or reacting too fast without analysis. In 2024, desktop ranking volatility in SERPs rose by 26% compared to 2023.…
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What Are SEO Ranking Factors? A Simple Guide to What Google Looks For
Why do some websites never move up in Google even after months of content updates? Because most site owners still miss what matters. They keep chasing random tips, stuffing keywords, or buying poor backlinks. Google clearly states: PageRank (links) and content quality are core ranking signals. If your strategy skips those, you lose visibility. In…
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What Is a Good Cost Per Lead for Law Firms in 2025?
Why are law firms spending more but getting fewer leads? Many lawyers still throw money into ads without tracking what they get back. One big mistake? Ignoring benchmarks. In fact, the Attorneys and Legal Services industry had the highest Cost Per Lead (CPL) in 2024, a massive ₹10,980 ($131.63). That’s almost double that of some…
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Why Isn’t My Dental Clinic Showing Up on Google Maps?
Why is your dental clinic suddenly missing from Google Maps, after showing up fine for months? Around February 7, 2025, a bug removed displayed reviews from many dental clinic listings. The reviews were not deleted but vanished from view. For a local business like a dental clinic, this hurts visibility and trust. Even one missing…
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How to Use Local Directories for SEO
In today’s fierce online world, showing up in local search results proves crucial for B2B buyers in the US and India looking for reliable SEO companies. When your company info pops up across trusted directories, you boost your search rankings and also gain trust and attract potential clients. Here’s a step-by-step guide on how you…
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Why 53% of Websites Fail at Mobile Optimization (And How to Avoid It)
When was the last time you visited your website on a mobile phone? You’d be surprised how many businesses forget that most of their users browse on small screens. They optimize desktop pages for speed, layout, and flow, but never check the mobile experience. And that’s the reason 53% of websites still fail at mobile…
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Does Domain Age Affect SEO? – A Data-Backed Answer
Why do some brand-new websites struggle to rank, while older sites seem to climb faster? This question frustrates many SEO beginners and business owners. A new domain gets launched, the content is strong, the structure is clean, the keywords are researched, yet nothing moves. Weeks pass. Still no results. At the same time, older domains…
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Ecommerce SEO Strategy: From Setup to Scaling
Are you pouring money into ads, but your store still feels invisible? You’re not alone. Most online sellers make the same early mistakes: picking the wrong keywords, ignoring mobile speed, or skipping content altogether. These gaps kill growth. Even worse, they ignore where the real game is, Google. Did you know 43% of all e-commerce…
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How to Build a Backlink Strategy from Scratch
Why do some sites rank high on Google even when their content is not better than yours? That’s the big question. The answer is often backlinks. But not just any backlinks. Google wants smart links. Backlinks that don’t look like they’re made just to trick search engines. And that’s where most people fail. In July…
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PPC vs CPC Difference: How They Impact Digital Marketing
While running a PPC campaign, and while analyzing your performance, you notice something called cost per click (CPC) impacting your budget significantly. But wait, what’s the difference between PPC and CPC? If these terms sound interchangeable to you, you’re not alone. Many marketers struggle to differentiate PPC vs CPC, which can make their digital marketing…