Author: Gurpreet Singh
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The Ultimate Google Search Console Guide
Why does your website lose traffic even when rankings seem stable? Many SEOs check keywords but miss technical gaps. One big mistake is ignoring Google Search Console or using it only once a month. Another? Not using it with Google Analytics or Looker Studio. Unlike its previous 90-day limit, GSC now keeps your performance data…
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SearchGPT vs. Google: Which Should You Optimize For
Why do some pages rank high without backlinks while others with great content get buried? Many marketers don’t realize that Google vs SearchGPT isn’t just a buzzword. It’s real, and it’s changing how we create content. The old SEO tricks? They still matter, but only on one side. As of May 2025, Google holds 89–90%…
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How to Perform a Free SEO Audit
Why does your website have visitors but no leads? Many skip audits or do them wrong. They trust tools blindly. But SEO issues often hide in plain sight, broken links, slow pages, and missing headings. 72% of marketers say that publishing high-quality content works best for SEO. But how will Google see it if your…
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Google Ads vs Facebook Ads: Which One Works Better for Your Business?
Running ads, spending money, but no real leads? Many business owners make the same mistake, picking a platform based on popularity, not fit. Google Ads vs Facebook Ads: Both platforms can work. But what works for an ecommerce store may fail for a service business. Even though Facebook’s global ad revenue is expected to touch…
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Legal PPC Call Tracking: Setup, Tools, ROI Tips
Why do law firms pour money into PPC yet miss out on real phone leads? Many rely only on form fills and ignore calls. For legal PPC, calls convert at 2%, twice as effective as form submissions at 1%. Tracking calls reveals where clients come from. In this blog, we explore how to leverage call…
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Is SEO or Google Ads Better for New Dental Clinics?
Why do some new dental clinics spend lakhs on ads and still stay empty, while others grow quietly through organic search? The reason often lies in choosing the wrong marketing channel. While both SEO and Google Ads can help, their role in early-stage growth is different. In fact, 53% of website traffic comes from organic…
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Shopify vs WooCommerce SEO: Pros & Cons
Picking the best platform for your online store goes beyond a tech choice. It molds your visibility, performance, and expansion in key markets like India and the US. When you stack up Shopify vs WooCommerce SEO, you’re weighing a hosted SaaS option against a WordPress-based, open‑source add-on. This post looks at both platforms across SEO…
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What is Product-Led Growth & Its SEO Implications?
Most businesses spend time building sales teams or designing flashy campaigns. But often forget one thing, their product. A McKinsey study of 107 B2B SaaS companies revealed something hard to ignore: companies using product-led growth (PLG) had 10% more revenue growth per year and 50% higher valuation multiples than those stuck in sales-led models. Still,…
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SEO for Content Writers: Writing for Humans and Algorithms
Why does your blog never appear on Google even after you write every day? Many content writers face this. You write, publish, and promote, but still see no traffic. The truth? 96.55% of all pages online receive zero search traffic from Google. Not a little. Zero. This happens not because the content lacks quality, but…
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Google Search Console: Hidden Features You’re Missing
Are you using Google Search Console every week and still not seeing the results you expected? You’re not alone. Many website owners log in, check a few numbers, and leave. They miss powerful features hiding in plain sight. What if your most important SEO answers are already sitting inside GSC, but you just don’t know…