Top Strategies a Real Estate SEO Expert Uses in 2025

A staggering 96% of buyers begin their home search on Google or other search engines. Real estate professionals can’t afford to ignore working with SEO experts anymore. Success in today’s digital world depends on it.

The statistics tell a compelling story. Real estate businesses see an impressive ROI of 1,389% through SEO. Yet many agents and brokers still haven’t mastered effective real estate SEO strategies. Mobile devices now account for over 60% of property searches. A strong online presence has become vital to reach these potential clients. 

This piece reveals proven SEO strategies for real estate agents that work in 2025. We’ll walk you through everything from technical website optimization to local SEO for realtors. These are the same property SEO techniques that doubled our clients’ website traffic. 

Top 16 Strategies a Real Estate SEO Expert Uses in 2025

The competitive real estate market today demands more than just a basic SEO strategy—it’s essential to survival. 

• Real estate SEO offers massive ROI: $1 invested returns $13.89 (1,389%).
• Success requires multiple strategies, not just basic SEO.
• SEO Audits: Conduct twice yearly (content, technical, local, on/off-page, competition).
• Site Speed: 53% leave if load >3 sec; every 0.1s delay cuts conversions by 8.3%.
• Mobile Optimization: 60% of searches are mobile; Google prioritizes mobile-first indexing.
• Structured Data: Use the RealEstateListing schema to boost listing visibility.
• Local SEO: Target long-tail, high-intent keywords.
• Content: Highlight schools, amenities, market insights.
• Google Business Profile: Essential, as 52% buyers find homes online.

Note that SEO needs patience and consistent effort as a long-term strategy. Google might index content within days, but competitive keyword rankings take months to show meaningful results.

1. Start With a Technical SEO Audit

Technical SEO works like invisible architecture that guides search engines through your real estate website smoothly. Your best content won’t rank well without this base. A website that works perfectly isn’t just smart business—you need it because over 70% of homebuyers used mobile devices to search for properties in 2022.

• Why Technical SEO is the Foundation

Your website’s behind-the-scenes elements help search engines understand and rank your content—that’s what technical SEO covers. This foundation affects three vital areas: increased visibility through better crawling and indexing, improved user experience through mobile-friendliness and fast loading speeds, and better organic traffic by clearing obstacles that keep search engines from understanding your website.

Technical SEO stands on four main pillars: crawlability, indexability, mobile-friendliness, and site speed. A website with poor technical SEO might face Google penalties, which leads to lower rankings even if your content shines.

• Tools to Audit Your Real Estate Website

You’ll need these key tools to get a full picture of your technical SEO:

• Google Search Console – Monitors indexing, identifies crawl errors, and allows you to request indexing for updated pages
• Google PageSpeed Insights – Analyzes website speed and gives useful recommendations
• Mobile-Friendly Test – Checks how your website displays on mobile devices
• Screaming Frog SEO Spider – Crawls your website to spot technical issues like broken links and missing meta tags
• SEMrush or Ahrefs Site Audit – Creates detailed reports on technical SEO issues
• Common Technical Issues to Fix

Real estate websites often face several technical challenges. Your website should load fast—users expect pages to load in 3 seconds or less. Pages that load slowly drive visitors away and hurt your rankings.

Your site must work well on mobile devices since more than 60% of property searches happen on phones. Search engines should also easily access your pages without running into crawl errors.

Watch out for broken links, missing or duplicate meta tags, and XML sitemap problems. A secure website with SSL certificates (HTTPS) will rank better and keep your visitors safe.

Rich snippets in search results can boost your visibility. Use structured data markup for your real estate listings to help search engines understand property details better.

2. Improve Mobile Speed and Responsiveness

Mobile optimization has become crucial for real estate websites. Mobile devices generate 54% of all website traffic worldwide. This directly affects your revenue. Google now ranks and indexes the mobile version of your site first.

• Mobile-First Indexing Explained

Google uses the mobile version of your website to index and rank content. This fundamental change reflects how people search for properties today – 72% of home buyers begin their property search on mobile devices. Google made mobile-first indexing standard practice in October 2023. Your search visibility now depends on how well your site works on mobile.

• How to Optimize for Mobile Devices

Here’s how you can make your mobile site better:

• Compress images: Tools like TinyPNG help you reduce image sizes without quality loss
• Simplify your code: Clean up unnecessary elements to streamline your design
• Enable browser caching: Local storage of website data makes return visits faster
• Implement a Content Delivery Network (CDN): Speed up content delivery through global servers
• Think about Progressive Web Apps (PWAs): These can boost user engagement by 137% on average

A slow website pushes users away quickly. Bounce rates go up by 32% when pages take three seconds to load instead of one. Users are impatient – 53% will leave if your site takes more than 3 seconds to load.

• Tools to Test Mobile Performance

These tools help you assess your mobile performance:

Google’s Mobile-Friendly Test gives you a simple pass/fail result with specific suggestions. Google PageSpeed Insights checks your site speed and suggests improvements. GTmetrix lets you test your site on 40+ simulated devices from different locations worldwide.

Google Search Console helps you track mobile traffic, user behavior, and Core Web Vitals – key metrics that show how well your mobile site performs.

3. Use Structured Data to Enhance Listings

Structured data markup works like a secret weapon for property websites and helps your listings shine in search results. Studies show property listings with schema markup experience a 30% boost in visibility.

• What is Schema Markup

Schema markup or structured data, adds code to your website that helps search engines understand your content better. It uses standardized guidelines from Schema.org that create a common language for search engines like Google, Bing, and Yahoo. Real estate-specific schema types such as RealEstateListing and SingleFamilyResidence tell search engines exactly what your properties offer—from prices and bedroom counts to lease lengths and amenities.

• How to Add Structured Data to Properties

The JSON-LD format remains Google’s preferred method to implement schema. You have three main ways to add it:

• Write the code yourself—HTML implementation works best if you know coding
• Use schema generator tools – Tools like Schema Builder let you create with simple clicks
• Deploy through CMS settings – Your content management system lets you add schema directly

Google’s Rich Results Test tool helps you verify your structured data and ensures error-free code.

• Benefits for Search Visibility

Properties with structured data gain a clear edge in search results. They can show rich snippets with property details right in search results, which makes listings more attractive to potential buyers. Research shows these listings get 18% more clicks than standard results.

Structured data helps your properties appear in special search features like virtual tour links and price ranges. Your listings also rank better in local searches because they provide exact location data, which helps buyers find nearby properties easily.

Voice search keeps growing, and structured data makes your listings more available to voice assistants like Google Assistant and Alexa when users ask about homes for sale.

4. Target High-Intent Local Keywords

Keyword selection plays a crucial role in your real estate SEO campaign—nearly 70% of Google searches are long-tail keywords that demonstrate specific buyer intent. The right search terms attract quality traffic and turn visitors into leads.

• What Are High-Intent Keywords

High-intent keywords signal users who want to take valuable actions like scheduling viewings, applying for financing, or making offers. Broad terms like “USA real estate” lack focus. Specific phrases such as “3-bedroom house in [neighborhood]” or “pre-construction condos in [city]” show that searchers have clear goals. These long-tail keywords fit into three powerful categories:

• Transactional queries: “buy 2-bedroom condo in Melbourne Docklands”
• Commercial investigation: “best waterfront homes under $2M in Gold Coast”
• Local + transaction queries: “lease office space in Brisbane CBD”
• Finding Local SEO Opportunities

Start by searching “new homes for sale [city]” and look at related terms at the bottom of Google results pages. Tools like Ahrefs, Google Keyword Planner, or Search Console help you find opportunities based on search volume and buyer intent. Great target keywords have decent search volume (at least 30) with lower keyword difficulty scores (between 30-70%).

• Using Keywords in Page Titles and URLs

Place exact keyword phrases in your title tags near the beginning while keeping them under 60 characters. Your meta descriptions should include the keyword phrase once naturally. Simple URL structures work best when they incorporate your target phrase. URL formats like “/buy/[beds]-bedroom-[property-type]-[location]” help both users and search engines understand your content clearly.

5. Create Localized Landing Pages for Each Market

Neighborhood-specific landing pages stand out as one of the best property SEO techniques in 2025. Real estate agencies using location-specific pages rank in the top 5 for various keywords, which helps them save thousands in ad spending.

• Why Local Pages Matter in Real Estate SEO

Local content speaks directly to buyers who search for specific neighborhoods. The CEO of Direction.com puts it well: “Real estate is a local business. Home buyers are focused on their specific city, neighborhood, or ZIP code during their search”. On top of that, it helps to add online reviews to these pages, which can boost conversion rates by up to 270%.

• How to Structure City and Neighborhood Pages

Your pages should follow this hierarchy:

• City Page >> Neighborhood Pages
• City/Neighborhood Page >> Condo Buildings
• City/Neighborhood Page >> Property Types (waterfront homes, etc.)

Each neighborhood page should showcase local amenities, school information, market trends, and unique lifestyle features. The rise in remote work has made lifestyle elements a vital part of suburban area listings.

• Optimizing for Local Search Queries

Your pages need location-specific keywords in page titles, meta descriptions, headings, the first 100 words, image alt text, and URLs. LocalBusiness and RealEstateListing schema markup will boost your visibility. Quick-loading pages can achieve conversion rates 5 times higher than slower ones.

Keep in mind that 72% of homebuyers used mobile devices to search for properties in 2023. However, 53% will abandon a site that takes more than three seconds to load.

6. Build a Google Business Profile That Converts

Google Business Profile (GBP) creates the first impression potential clients have of your real estate business. Businesses with complete profiles receive 70% more visits and guides 50% more clients.

• Setting Up GBP With Real Estate Seo Expert

The first step requires claiming and verifying your profile through google.com/business with a consistent Gmail account for all business activities. Individual agents should select “Real Estate Agent” as their primary category, while agencies need to choose “Real Estate Agency.” Your business name needs strategic structuring—individual agents should follow the “Name | Location Realtor” format (e.g., “Mike Addams | Austin Realtor”).

• Optimizing GBP for Local SEO

Local visibility increases when you add service areas that cover all neighborhoods where you work. Your profile should include at least 100 images, which gets more and thus encourages more direction requests by 2,717% and search views by 960%. Professional headshots, team photos, and property images enhance your profile’s appeal. Profiles with activated messaging features experience 1,260% more direct phone calls.

Selecting attributes such as “Wheelchair available” or “LGBTQ+ friendly” helps your profile appear in relevant searches.

• Managing Reviews and Posts

Quality reviews drive success—profiles with over 100 reviews attract 360% more website visits. Reach out to mortgage lenders, appraisers, and referral partners for reviews, not just clients. Each review deserves a response with at least 85 words to maximize visibility. Market updates, new listings, and local events should appear as weekly posts to maintain an active profile.

7. Develop Blog Content That Answers Buyer Questions

Blogging is the lifeblood of a successful real estate SEO strategy in 2025. Content that directly addresses buyer concerns builds credibility. It boosts organic traffic and gets more leads without getting pricey with advertising.

• Why Informational Content Builds Trust

Educational content creates trust that goes way beyond website traffic. Agents who give explanations help buyers make informed decisions. This positions them as knowledgeable advisors rather than just salespeople. Research shows businesses with blogs see positive ROI on inbound marketing 79% of the time. More importantly, a client’s positive feedback strengthens credibility with potential buyers by a lot.

• Blog Topics That Attract Organic Traffic

Content answering common buyer questions performs exceptionally well in search. Google loves FAQs and features them prominently in search results. Topics that work include:

First-time homebuyer guides, mortgage pre-approval explanations, home inspection processes, and neighborhood-specific market analyses. Market reports rank consistently as the most sought-after real estate content. Seasonal maintenance checklists provide lasting value that keeps bringing visitors back.

• How to Structure SEO-Friendly Blog Posts

Compelling headlines should include your target keyword within the first 50-60 characters. Your introduction needs to address audience needs while naturally weaving keywords in the first 100-150 words. Content should flow through clear sections using H2 and H3 headings that make scanning easy. Most users look at headings before deciding to read further. Posts between 2000-3000 words with internal links perform best, guiding readers toward relevant listings or tools.

8. Add Interactive Tools to Increase Dwell Time

Interactive elements on your real estate website can boost visitor participation significantly. Properties that have virtual tours get 87% more views compared to those without. This makes them vital for modern real estate SEO strategy.

• Examples of Real Estate Tools That Work

Virtual tours with 360-degree views let potential buyers explore properties at their own pace and build stronger connections with listings. Interactive neighborhood maps show local schools, amenities, and walkability scores. This helps buyers understand the lifestyle aspects of relocating. Mortgage calculators and IDX home search tools keep visitors on your site longer with practical features.

• How Tools Improve User Experience

Interactive content gets 52.6% more participation than static content. These tools turn passive browsing into active involvement. Buyers spend more time picturing themselves in the space as they use virtual staging features and floor plans. Chatbots and live chat options give quick answers to visitor questions and remove barriers to conversion.

• SEO Benefits of Interactive Features

Interactive elements make visitors stay longer on websites. This is a vital ranking factor for property SEO techniques. The investment needed for implementation pays off through lower bounce rates and better search visibility. Real estate websites that have virtual tours see up to 90% more exposure. This shows why a real estate SEO expert makes these features a priority.

9. Use Video Content to Improve Engagement

Video content has become an essential tool in real estate marketing. Property listings with videos receive 403% more questions from potential buyers than those without.

• Why Video Matters in Real Estate SEO

Search engines give preference to video content in their results. Properties with video marketing sell 68% faster and get shared 1,200% more than combinations of text and images. The data shows that homeowners are 73% more likely to choose agents who include videos in their marketing. Only about 10% of agents use this advantage, which creates a great chance to grow your business.

• Types of Videos That Drive Traffic

These formats work best to attract quality traffic:

• Property tours and listings that show homes from multiple angles and use drone footage for complete views
• Educational content that answers common buyer questions and breaks down complex processes
• Agent introduction videos that help build trust by showing personality and expertise
• Neighborhood highlights that showcase local amenities, schools, and community atmosphere
• Client testimonials that build credibility with potential customers
• Optimizing Videos for Search

Your videos need proper optimization to rank well. The process starts with detailed keyword research that focuses on terms people search for actively. You should create compelling titles with your main keyword placed near the beginning. The descriptions should be detailed and include relevant keywords naturally. 

Your videos should be embedded on relevant web pages with schema markup to help search engines understand and index your content properly. Remember to transcribe your videos because search engines can read text but cannot watch content.

10. Build Backlinks Through Local Partnerships

Backlinks still power search engine authority in 2025. Local partnerships provide an effective way to get high-quality links and build stronger community connections.

• How to Earn Local Backlinks

Your research should start with local business associations, chamber of commerce memberships, and online reviews to find 10-year-old service providers. A clear value proposition must come before any outreach—you need to know exactly what you can offer beyond referrals. The best results come from building deeper relationships with reliable partners who deliver real client value consistently.

• Partnering with Local Businesses

Look at these complementary businesses to form mutually beneficial alliances:

• Home inspectors (technical advice on property upkeep)
• Interior designers (staging and renovation tips)
• Moving companies (relocation guides)
• Contractors (home improvement trends)
• Mortgage lenders (financial advice)

More than just referrals, work together on content that helps people—renovation guides with contractors or staging tips with designers. Written agreements should detail all partnership terms, roles, responsibilities, and ways to resolve conflicts.

• Using Events and Sponsorships

Community involvement gets more goodwill and valuable backlinks. Local youth sports teams need sponsors. Nonprofits need volunteers. Local students could use scholarship programs. News outlets and community websites often cover these activities. Each citation builds credibility—even without clickable links. Event attendees might share their experience on blogs or social media, so follow up with them afterward.

11. Implementing Social Media for SEO Signals

Social media platforms boost your property SEO strategy effectively. Pinterest boasts over 450 million active users worldwide, while Twitter maintains 290 million monthly users. These channels help real estate professionals gain valuable visibility.

• How Social Media Supports SEO

Social signals like likes, shares, and comments boost your search rankings indirectly. These platforms send traffic to your website and improve key metrics such as click-through rates and dwell time. The increased exposure creates more backlinks that enhance your site’s credibility with search engines.

• Best Platforms for Real Estate

Facebook’s versatile content formats make it perfect for detailed property showcases. Instagram attracts younger demographics, especially millennials and first-time homebuyers. Pinterest drives substantial website traffic and gained over 100 million new users in 2020, though only 8% of realtors use it.

• Using Hashtags and Geo-Tags

Smart hashtag selection can boost your visibility dramatically. The Platt Group credits multimillion-dollar transactions in part to strategic hashtag use. Your posts should include 5-10 targeted hashtags to optimize engagement. Geo-tagging acts like a digital signpost – checking into specific locations makes your content visible to users searching those areas. This targeted approach helps you connect with prospects looking for specific neighborhoods.

12. Track SEO KPIs and Adjust Strategy

Your SEO success depends on tracking specific key performance indicators (KPIs). A business without proper analytics resembles driving blindfolded through the competitive real estate world.

• Key SEO Metrics to Monitor

These metrics will help you assess your real estate website performance:

• Organic traffic shows the number of visitors who reach your site without paid ads
• Keyword rankings show how your SEO keywords perform over time
• Qualified leads track the number of people who become clients through forms and questions
• Click-through rate (CTR) shows how well your titles and descriptions attract clicks
• Bounce rate and time on site indicate content relevance and user involvement
• Google Business Profile insights display views, clicks, and actions on your listing
• Using GA4 and Search Console

Google Analytics 4 and Search Console work together to give you powerful reporting features. This connection creates two valuable reports: “Google Organic Search Queries” and “Google Organic Search Traffic”.

The integration lets you break down which queries result in clicks and how users behave after clicking. This combined data helps you learn about pages that keep users interested.

• How to Adjust Based on Data

Your collected performance data should guide your actions:

• Traffic drops require a Search Console analysis to find the cause
• Lower engagement rates signal the need for content that matches your organic search audience better
• A breakdown of session sources shows what people do after arriving from Google
• Your improvements need clear, measurable goals like increasing leads by specific percentages

Note that Search Console data appears in Analytics after 48 hours. This up-to-the-minute data analysis helps you adjust your real estate SEO strategy.

13. Avoid Common SEO Mistakes in Real Estate

Many experienced real estate professionals make common SEO mistakes that hurt their online presence. Understanding these mistakes can help you save time and money while avoiding missed opportunities.

• Top SEO Pitfalls to Watch For

Smaller agencies don’t deal very well with competitive keywords like “real estate,” “MLS,” or “luxury homes” when going up against national companies. You should target hyper-local phrases that have better conversion potential instead. Your NAP (Name, Address, Phone) information must stay consistent across all platforms because inconsistencies confuse users and search engines, which damages local SEO results. Missing meta descriptions and title tags waste valuable chances to grab attention when potential clients choose search results to click.

• How to Fix Keyword Stuffing and Duplication

Google might penalize you for keyword stuffing—the unnatural repetition of terms throughout content—and it creates a poor user experience. The ideal keyword density should be around 2%. Use varied terms like “roomy,” “generous,” or “expansive” rather than repeating “spacious”. Canonical tags help resolve duplicate content by showing search engines the preferred versions of similar pages. 

This becomes a bigger problem with real estate websites because IDX feeds share similar listing information across multiple sites. The solution lies in creating unique content for your service areas.

• Maintaining Content Quality

Your content should showcase your personal expertise and local knowledge that readers won’t find elsewhere. Reading your content out loud helps catch awkward phrases or repetition. Tools like Siteliner or Copyscape can identify duplicate content on your website. Unique content engages readers better, builds your brand identity, and delivers real value to visitors. Rankfast’s real estate marketing services can audit your website to help you avoid these common mistakes.

14. Update Content Regularly to Stay Relevant

Fresh content on your real estate website is a vital ranking factor that many agents overlook. Google’s algorithms give priority to websites updated regularly, and they often see static websites as “dead” entities that bring nothing new to the table.

• Why Content Freshness Matters

Search engines aim to give users the most current information. Your website needs regular updates to maintain visibility, especially when it covers competitive or changing topics. Fresh content tells search engines that your site stays active and relevant. A real estate SEO expert understands that updated content ranks better in searches, especially when users look for time-sensitive information.

• How to Refresh Old Blog Posts

Your website content needs weekly updates at a minimum. Look at your most popular pages through Google Search Console under ‘Search Traffic’ and ‘Search Analytics.’ Put your effort into pages that get many impressions but few clicks. Remember to make meaningful improvements instead of just changing dates by:

• Adding new statistics or market insights
• Updating neighborhood information (like restaurants that closed)
• Improving formatting with headers and visuals
• Fixing broken links and outdated references
• Tools to Track Content Performance

You can measure how well your updates work by comparing metrics before and after changes:

Google Analytics helps track traffic changes, engagement metrics, and conversion rates. Google Search Console lets you monitor ranking improvements and click-through rates. SEMrush or Ahrefs help you find new keyword opportunities since your first post.

Contact Rankfast’s real estate marketing agency to get detailed real estate SEO services that optimize your content strategy.

15. Use Internal Linking to Guide User Flow

Your website’s navigation system relies heavily on internal linking. These links guide visitors and search engines through your real estate content. Smart implementation of these links creates pathways that enhance your site’s structure and authority.

• Benefits of Internal Linking

Search engines can crawl and index your pages better thanks to internal links that establish your site’s architecture. We distributed “link juice” from high-authority pages to boost others that need it, which improved rankings for targeted keywords. Search engines give more importance to pages that have more inbound internal links.

• How to Create a Logical Link Structure

Your internal links should follow a pyramid pattern. The homepage sits at the top, life-blood pages come next, and deeper content fills the bottom. The success of your real estate SEO strategy depends on connecting related property listings and neighborhood guides with contextual links. Content groups should flow through categories and loop back to central points.

• Auditing Internal Links

Your property SEO techniques need regular audits. Look for orphaned pages without internal links since users and crawlers can’t find them. Pages with more than 100 links might appear spammy. Descriptive keywords should replace generic anchor text like “click here”. This helps search engines understand your ranking goals for specific pages.

Rankfast’s real estate marketing agency provides detailed real estate SEO services to optimize your website structure.

16. Create Glossaries and Explainers for SEO Terms

Glossaries serve as effective educational tools that improve your real estate website’s user experience and boost SEO performance. A dedicated glossary plugin lets visitors understand complex terminology without leaving your site.

• Why Glossaries Help SEO

Users spend more time on sites that explain definitions well. Search engines see this increased engagement as a sign of quality content. Your glossary plugin creates consistent internal links throughout the site and connects terms within blog posts and landing pages. Search engines recognize this improved interconnectedness as topical authority, which leads to better rankings for related keywords.

• Terms to Include for Real Estate Buyers

The glossary should explain everything buyers need during their home-buying experience:

• Financial concepts: amortization, escrow, APR, equity
• Transaction terminology: appraisal, closing costs, fair market value
• Property descriptions: assessed value, common areas, comparables

The Federal Trade Commission points out that first-time buyers often struggle with these terms. Simple explanations with grounded examples help users understand and perform well in search results.

• Linking Glossaries to Blog Content

Blog content works best when combined smoothly with glossary terms to create valuable internal links. To name just one example, a post about “fixed-rate mortgages” should link this phrase to its dedicated glossary entry. This approach makes navigation easier and shows search engines that your site provides complete knowledge, which improves your real estate SEO strategy.

Why Choose Rankfast for Real Estate SEO Services

Your property business results can soar with the right digital marketing partner. Rankfast works only on real estate seo expert and has helped more than 200 companies boost their online presence through data-driven strategies.

Our Proven SEO Framework

The expert team at Rankfast creates custom solutions that match your market niche. They research markets deeply to find opportunities that connect your properties with ready buyers. Regular marketing agencies might not understand your needs, but Rankfast knows each real estate business faces different challenges – especially when you have competitive markets with unique demographics.

Real Estate SEO Services We Offer

Rankfast delivers targeted optimization that works for luxury estates, single-family homes, and commercial properties:

• Residential real estate visibility enhancement
• Commercial property lead generation for office spaces and retail establishments
• Industrial real estate marketing with sector-specific strategies

Client Success Stories and Results

Results tell the real story – Rankfast has generated over 7,466 qualified leads for realtors. Clients praise the boost in search visibility and steady stream of leads. Companies see measurable ROI within months as their properties climb to first-page rankings for key search terms.

Want expert guidance on SEO for real estate agents? Reach out to Rankfast’s property marketing team today.

Conclusion

These proven real estate SEO strategies can revolutionize your online presence and help you generate more leads. This piece shows how technical optimization creates the foundation for search visibility. Mobile responsiveness is crucial since over 60% of property searches happen on mobile devices. On top of that, structured data markup helps your listings stand out in search results and can boost visibility by up to 30%.

Performance metrics tell you what works and what needs to change. Your website stays relevant and ranks well with regular content updates, strategic internal linking, and avoiding SEO mistakes like keyword stuffing. SEO takes time, patience, and consistent effort to show results.

Want to put these expert real estate SEO strategies into action but need help? Rankfast’s specialized real estate marketing team has helped over 200 companies boost their online presence and attract qualified leads. Their customized approach works for both residential and commercial properties, delivering measurable ROI within months. 

Visit Rankfast’s real estate marketing agency to boost your digital presence and attract more qualified leads.

FAQs

Q1. How can I improve my real estate website’s mobile performance? 

To enhance mobile performance, compress images, simplify code, enable browser caching, and implement a Content Delivery Network (CDN). Consider using Progressive Web Apps (PWAs) to increase user engagement. Test your site’s mobile-friendliness using tools like Google’s Mobile-Friendly Test and PageSpeed Insights.

Q2. What are some effective ways to build backlinks for a real estate website? 

Build backlinks through local partnerships with complementary businesses like home inspectors, interior designers, and mortgage lenders. Collaborate on valuable content, sponsor local events, and engage in community activities. These efforts can generate goodwill and attract attention from local news outlets and community websites.

Q3. How important is video content for real estate SEO? 

Video content is crucial for real estate SEO. Property listings featuring videos receive 403% more inquiries than those without. Videos can help properties sell up to 68% faster and generate 1,200% more shares than text and image combinations. Focus on creating property tours, educational content, agent introductions, and neighborhood highlights.

Q4. What are some common SEO mistakes real estate agents should avoid? 

Common SEO mistakes include targeting overly competitive keywords, having inconsistent NAP (Name, Address, Phone) information across platforms, overlooking meta descriptions and title tags, keyword stuffing, and neglecting to create unique content. Instead, focus on hyper-local phrases, maintain consistent information, and create valuable, original content for your specific market areas.

Q5. How often should I update my real estate website’s content? 

Ideally, update your website content weekly at minimum. Regularly refresh your most popular pages, focusing on those with high impression rates but low click-through rates. Make substantive improvements by adding new market insights, updating neighborhood information, improving formatting, and fixing outdated references. Use tools like Google Analytics and Search Console to track the performance of your updates.