A surprising 43% of all e-commerce traffic flows from organic Google searches.
The numbers tell a compelling story—Google search results direct almost half of your potential customers to online stores. The digital world today sees millions of online stores battling for consumer attention. A well-executed SEO strategy gives your business a vital competitive edge.
BigCommerce stands tall as a leading e-commerce platform with detailed solutions that work for businesses of all sizes. But you need specialized knowledge to realize your store’s full potential. BigCommerce SEO experts know the platform’s unique architecture inside out. They help you climb above competitors and bring qualified traffic to your products.
Hence, here will guide you through everything you should think over while picking a BigCommerce SEO agency. The right choice lines up with your business goals and delivers the results you seek.
Start with Your Business Needs and SEO Goals
Your SEO campaigns need a clear vision of what you want to achieve. You should define what success means for your business before you approach a BigCommerce SEO agency. This groundwork will help your SEO strategy align with your business goals instead of chasing rankings blindly.
Define Your E-Commerce Growth Objectives
Setting clear business objectives is the lifeblood of any effective SEO strategy. Research shows that matching your SEO goals with broader business objectives is significant to show value to stakeholders and achieve long-term success. Your business growth needs should drive these objectives—whether you want increased revenue, expanded market share, or better customer satisfaction.
The SMART framework helps create practical objectives by making your goals Specific, Measurable, Attainable, Relevant, and Time-bound. Here are some examples:
- Increase total e-commerce revenue by 40% over the next three years
- Reach 20,000 newsletter subscribers before your next product launch
- Hit 40,000 monthly website visitors through organic search by Q3
- Grow your market share by 5% by year-end
Your objectives should reflect your unique business situation. The average e-commerce conversion rates stay around 2.5-3%, so you should plan your traffic goals to meet revenue targets accordingly.
Comparison Table: Full-Service vs. Specialized SEO Agencies
Clear objectives help you choose between a full-service digital marketing agency and a specialized BigCommerce SEO agency. This choice shapes how your strategy unfolds.
| Aspect | Full-Service Digital Marketing Agency | Specialized Ecommerce (BigCommerce) SEO Agency |
| Scope of Services | Offers complete strategies that address all areas of your digital presence (SEO, PPC, content, social media, branding, etc.). | Focuses exclusively on search engine optimization, tailored specifically to ecommerce platforms like BigCommerce. |
| Time & Coordination | Saves time by managing multiple marketing channels under one roof. Eliminates the need to coordinate between different specialized agencies. | You may need to hire additional agencies for non-SEO activities, requiring more coordination. |
| Expertise Depth | Broader but less specialized knowledge since they handle multiple digital marketing areas. | Provides deeper expertise in SEO, often staying ahead with the latest trends, best practices, and e-commerce-specific strategies. |
| Platform Knowledge | General knowledge across platforms, but may not be deeply specialized in e-commerce platforms. | BigCommerce-specific expertise, addressing technical requirements unique to the platform. |
| When to Choose | Best if you need integrated marketing efforts that unify branding, SEO, paid ads, and other channels into one coordinated strategy. | Best if you need focused expertise to maximize organic search traffic for your BigCommerce store. |
| Decision Drivers | Your specific needs, resources, and whether you value a single integrated strategy across channels. | Your focus on organic traffic growth and the need for specialized technical SEO tailored to BigCommerce. |
Set Expectations For Traffic, Conversions, And ROI
A successful partnership with any BigCommerce SEO agency needs realistic expectations. SEO requires a long-term investment, and substantial results take months to show. Some agencies might promise quick wins, but environmentally responsible SEO needs patience and steady effort.
SEO provides exceptional return on investment compared to other marketing channels, though this ROI develops gradually. SEO builds lasting traffic sources without continuous spending, unlike PPC campaigns that stop delivering visitors when funding ends.
Success metrics should focus beyond rankings to track revenue impact directly. Surveys indicate that about 90% of personalization efforts result in positive ROI. Your chosen agency should help establish clear standards for:
- Organic traffic growth over time
- Conversion rate improvements
- Revenue attributed to organic search
- Return on SEO investment
Clear business objectives, the right agency choice, and realistic expectations form the foundation of a successful BigCommerce SEO partnership that delivers meaningful results for your e-commerce business.
Assess the Agency’s Technical and Strategic Capabilities
Technical SEO expertise is the foundation of a successful BigCommerce store optimization strategy. You need to look beyond generic promises and check specific technical capabilities while choosing a bigcommerce seo agency. These technical skills will affect your store’s visibility, user experience, and conversion rates.
Experience With Technical SEO For E-Commerce
The best agencies know how to handle the unique challenges of e-commerce sites. Technical SEO for e-commerce is different from standard website optimization because of complex product catalogs, faceted navigation, and inventory that keeps changing.
Great bigcommerce seo experts should show:
- Experience with e-commerce-specific crawling challenges
- Understanding of BigCommerce’s specific platform architecture
- Knowledge of handling duplicate content issues common in e-commerce
- Knowing how to optimize large product catalogs efficiently
Ask agencies about their work with similar BigCommerce stores in your industry. Get case studies that show real improvements in organic visibility for their e-commerce clients. Their understanding of BigCommerce’s limitations and advantages from an SEO point of view is also important.
Knowing How To Optimize Product Pages And Site Structure
Product pages are your prime real estate for SEO success. Your chosen agency should be great at optimizing these vital assets along with your overall site architecture.
Look at how the agency handles e-commerce product seo in these areas:
- Product page templates that balance conversion elements with SEO needs
- Category hierarchy and internal linking strategies for e-commerce
- URL structure improvements for better crawling and user experience
- Custom fields to boost product SEO within BigCommerce
Ask for specific examples of their BigCommerce store optimization work. The best agencies will show you before-and-after examples of their product page optimization approach.
Use Of Structured Data And Schema Markup
Structured data is vital for e-commerce SEO success. A good big commerce seo service should know how to implement various schema types for ecommerce stores.
Key structured data implementations include:
- Product schema with pricing, availability, and review information
- Organization schema: Establishing your brand identity
- Breadcrumb schema improving navigation signals
- FAQ schema for better SERP visibility
Ask agencies about their process for implementing structured data in BigCommerce. Check if they can measure how these implementations improve search results and click-through rates.
Mobile Optimization And Site Speed Improvements
Mobile performance is now basic to SEO success with Google’s mobile-first indexing and Core Web Vitals metrics. Technical SEO for e-commerce must focus on mobile optimization and speed improvements.
Check if the agency can:
- Do complete mobile usability audits
- Find and fix Core Web Vitals issues on BigCommerce
- Optimize images for product-heavy sites
- Fix JavaScript and third-party script loading issues
Ask for proof of the speed improvements they’ve achieved for other BigCommerce clients. A qualified agency should have specific strategies to improve mobile performance within BigCommerce’s technical limits rather than giving generic speed optimization advice.
These four technical capability areas will help you find bigcommerce seo agencies with the right expertise to grow your store organically. The best agency will mix platform-specific knowledge with broader ecommerce SEO expertise to solve your store’s unique technical problems.
Evaluate Their Content and Link-Building Approach
Content and link building are the foundations of a successful SEO strategy after technical basics are in place. You need to assess how a bigcommerce seo agency handles these significant elements that boost organic traffic and conversions.
Content Strategy for e-commerce SEO
Let’s get into how the agency plans to create content for each stage of the buyer’s experience. The best ecommerce seo agencies know that 96% of ecommerce companies benefit from their content marketing efforts. Their strategies guide customers through the sales funnel with educational content at every step.
The best agencies focus on writing unique product descriptions instead of copying manufacturer text. This helps your store stand out and solves the biggest problem of duplicate content. They should also know how to create internal linking strategies that spread link equity across your site and help Google understand your content better.
Ethical E-commerce SEO Link-Building Practices
Your agency should follow Google’s guidelines for ecommerce seo link building. Ethical link building involves getting white hat backlinks without breaking rules. Quality agencies prioritize:
- Creating valuable linkable assets (guides, research, tools)
- Strategic guest posting on relevant industry sites
- Generating product reviews and organic placements
- Building genuine relationships with other websites
Avoid agencies that promise quick results through paid links or link exchanges. These practices violate Google’s guidelines and can lead to penalties.
Use Of Blogs, Guides, And Product Content
The way agencies use different content types matters greatly. Your blog should seamlessly connect with your main site through consistent navigation and design. They should explain their plan to create buying guides, product comparisons, and how-to articles that naturally showcase your products as solutions.
51% of content consumption comes from organic search, making it a powerful marketing tool. The best bigcommerce seo experts will show you how they optimize blog content with long-tail keywords and create strategic links to product pages.
Encouraging User-Generated Content And Reviews
The agency’s plan for user-generated content (UGC) deserves careful attention. Research shows 84% of consumers trust word-of-mouth and UGC more than traditional advertising. Customer reviews build trust and add fresh, keyword-rich content to product pages.
A skilled big commerce seo service should have strategies to gather authentic customer feedback, photos, and videos. They should know how to implement proper schema markup to improve search visibility. This approach builds your brand’s credibility and helps potential customers see your products in real-life situations.
Check for Transparency, Communication, and Support
Your partnership with a bigcommerce seo agency needs transparent communication and continuous support. The best partnerships flourish when both sides know what to expect and share information openly.
Reporting Frequency And Metrics Tracked
Regular reporting schedules build trust and make your agency relationship stronger. Weekly reviews help you track vital metrics like organic traffic and conversions. These catch sudden changes that need quick action. Biweekly checks of keyword rankings and new backlinks give balanced insights without daily data overload.
Quality ecommerce seo agencies should deliver detailed monthly analyzes that take a closer look at all KPIs. Their reports must show how SEO efforts create value and affect your business goals. The best agencies focus on metrics that matter to your bottom line, such as organic conversions and revenue from organic traffic.
Who Will Manage Your Account Day-To-Day?
Your main contact serves as your “SEO quarterback”—they understand your goals, turn performance data into action steps, and own the results. You should meet your working team right after signing with an agency. This team usually includes a lead strategist, specialists, and an account manager.
You need to know who runs your account daily and connects your team with the SEO specialists. The best big commerce seo service providers give you dedicated SEO strategists. These experts work with full teams that handle content, technical work, analytics, and outreach.
Availability Of Support And Consultation
Strategy check-ins and consultation sessions create opportunities to learn about new keywords, tackle rising competitors, and update your roadmap based on live data. You should have quick access to project management software that helps you work smoothly with tasks and deadlines.
Watch out for agencies that promise quick wins or hide their methods. A reliable technical seo for an e-commerce agency shows you their process openly and keeps communication channels clear throughout your work together.
Cultural fit and Understanding of Your Brand
Cultural fit makes partnerships productive, enjoyable, and lasting. Think about how the agency communicates and whether its values match yours. The agency selection process works like hiring a team member—they become part of your organization.
The goal isn’t finding an agency with identical values. Focus on finding bigcommerce seo experts who get your brand’s core beliefs and adapt to your company’s style and culture.
Why Choose Rankfast as Your BigCommerce SEO Partner
Rankfast distinguishes itself among bigcommerce seo agencies through its specialized approach and proven track record in BigCommerce store optimization.
Proven Results With E-Commerce SEO Clients
Rankfast’s portfolio shows remarkable achievements in industries of all types. Their strategic SEO implementations deliver outstanding results: a 30% increase in search traffic using advanced LLMs, 58.72% growth in monthly organic traffic through authority building, and a dramatic 493% increase in monthly organic revenue after optimizing key pages. Their ecommerce clients have seen major improvements, with a 35% boost in sales in just seven months of targeted SEO work.
Tailored Strategies for BigCommerce Stores
Unlike typical ecommerce seo agencies, Rankfast takes a complete 360° approach to your BigCommerce store. The team performs full audits of all digital channels and finds ways to optimize product pages, category pages, blogs, and social media. This all-encompassing approach removes buying friction and makes customer purchases easier while boosting conversion rates. Their certified BigCommerce developers handle platform-specific technical challenges.
Transparent Pricing And Clear Deliverables
Rankfast offers flexible payment plans that match your business needs—milestone-based plans, performance-based payments, or monthly upfront arrangements. Their pricing starts at $1,500 monthly, while complete strategies range from $4,000 to $8,000 monthly. Clients regularly highlight Rankfast’s cost-effective services and exceptional value.
Ongoing Support And Performance Tracking
Your partnership with this big commerce seo service has detailed performance reports that track campaign results. Rankfast knows SEO needs constant attention as markets change, competition grows, and algorithms evolve. Their support goes beyond the original optimization—they provide ongoing maintenance to help your store adapt to algorithm updates and stay visible.
Conclusion
Your ecommerce success depends on picking the right BigCommerce SEO agency. This piece shows how good SEO can bring almost half of your potential customers to your online store through organic search results.
Clear business goals help your SEO strategy line up with what you want to achieve. You might want to boost revenue by 40% or reach 40,000 monthly visitors. These targets will guide your SEO work.
Rankfast stands out from other BigCommerce SEO agencies. They have proven e-commerce results, deep platform knowledge, clear pricing, and ongoing support. Their detailed approach covers your digital presence while giving your BigCommerce store the technical excellence it needs.
You need an SEO partner who gets your business challenges and delivers real results you can measure. Start climbing the rankings, getting more traffic, and converting better by working with a specialized BigCommerce SEO expert today. Look at Rankfast’s SEO services or their content optimization tools to grow your ecommerce business with proven search strategies.
FAQs
Q1. What are the key factors to consider when choosing a BigCommerce SEO agency?
When selecting a BigCommerce SEO agency, consider their technical expertise, content strategy, link-building approach, communication style, and track record with e-commerce clients. Look for agencies that offer tailored strategies for BigCommerce stores and have a proven history of delivering measurable results.
Q2. How long does it typically take to see results from SEO efforts for a BigCommerce store?
SEO is a long-term investment, and significant results usually take several months to materialize. While some improvements may be noticeable sooner, sustainable SEO growth typically requires 4-6 months of consistent effort before substantial changes in rankings and traffic are observed.
Q3. What types of content are most effective for e-commerce SEO?
Effective content for ecommerce SEO includes unique product descriptions, buying guides, product comparisons, how-to articles, and user-generated content like customer reviews. A mix of these content types helps target different stages of the buyer’s journey and improves overall organic visibility.
Q4. How important is mobile optimization for BigCommerce stores?
Mobile optimization is crucial for BigCommerce stores due to Google’s mobile-first indexing and the increasing number of shoppers using mobile devices. A good SEO agency should prioritize mobile usability, site speed improvements, and adherence to Core Web Vitals metrics to ensure optimal performance on all devices.
Q5. What should be included in regular SEO reports from an agency?
Regular SEO reports should include key metrics such as organic traffic growth, keyword rankings, conversion rates, and revenue attributed to organic search. The reports should also provide insights into technical improvements, content performance, and backlink acquisitions, along with clear next steps and recommendations.
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