You’re running an online store on BigCommerce, and the numbers show it: global retail ecommerce sales are expected to exceed $4.7 trillion in 2030. Meanwhile, 43 percent of e-commerce traffic comes from organic search. You may already see paid ads drive quick visits—but those stops once funding pauses. To grow sustainably and outpace competitors, you need SEO for BigCommerce stores that brings lasting, cost-effective results.
A skilled BigCommerce SEO agency gives your site direction, technical polish, and content strength—so you rank higher, attract quality traffic, and convert more.
The Power of SEO for BigCommerce Stores
When you run an eCommerce business, SEO for BigCommerce stores is one of the most powerful tools you have at your disposal. By optimizing your online store, you increase its visibility, drive more organic traffic, and convert that traffic into paying customers.
SEO isn’t just about stuffing keywords into your content—it’s about making your website more accessible and appealing to search engines like Google. A BigCommerce SEO expert has the knowledge and expertise to make this happen for your store. From ensuring your store has the right keywords to optimizing your site’s technical structure, an SEO agency will help you stay ahead of the competition.
Why SEO Matters for Your BigCommerce Store
Search engines are the primary way customers find products online. If your BigCommerce store isn’t appearing in search results, it’s essentially invisible to your potential customers. Optimizing your online store ensures that:
- Your store ranks for the right search queries
- You stand out in competitive eCommerce markets
- You attract more traffic that is likely to convert into sales
Working with a BigCommerce SEO agency allows you to focus on your business while experts take care of improving your search rankings.
What Does a BigCommerce SEO Agency Do?
A BigCommerce SEO agency specializes in providing tailored strategies that help your online store rank higher in search engines. Here’s what a BigCommerce SEO expert can do for you:
Comprehensive SEO Audit and Strategy Development
Every successful SEO campaign starts with an in-depth audit. A BigCommerce SEO company will analyze your website’s technical health, identify SEO issues, and develop a strategy to address them. This includes evaluating your:
- Site speed
- Mobile responsiveness
- Indexation issues
- On-page optimization
They will then create a roadmap that aligns with your business goals, ensuring all SEO efforts are focused on driving relevant traffic to your store.
On-Page SEO Optimization for BigCommerce Stores
Optimizing your product pages, category pages, and content is crucial for ranking. A BigCommerce SEO agency works on several key areas, including:
- Keyword optimization for product descriptions and categories
- Improving URL structure and meta descriptions
- Image optimization for faster loading times
- Internal linking strategies to guide visitors and search engines
By refining your on-page SEO, a BigCommerce SEO expert ensures that your website is both user-friendly and search-engine-friendly, improving your chances of ranking higher in search results.
Off-Page SEO: Building Your Online Authority
Off-page SEO involves improving your website’s authority through external signals like backlinks. A BigCommerce SEO company will develop a strategy for ecommerce SEO link building, helping your store earn high-quality backlinks from reputable websites. These links act as endorsements, signaling to search engines that your content is valuable and trustworthy.
Local SEO for BigCommerce Stores
If you run a location-based business, local SEO is crucial. A BigCommerce SEO expert will optimize your store for local searches by setting up and managing your Google My Business profile, building local citations, and ensuring that your store ranks for “near me” searches. This ensures that potential customers can find you when they’re looking for products in your area.
- Technical & page speed improvements
Ensures your site loads fast, works perfectly on mobile, and meets all Google requirements. - On-page optimization
Uses the right keywords in titles, meta descriptions, headings, product pages, URLs—so search engines and buyers both understand what you sell. - Content strategy
Builds product descriptions, blog posts, guides, and buying resources that attract buyers at different stages. - Link building
Secures high-quality backlinks to strengthen domain authority and search visibility. - International and local targeting
Adapts your site for geographic-specific searches—critical if you sell globally or across regions.
How BigCommerce SEO Helps Your Store Rank Higher
Increased visibility and higher rankings are the ultimate goals of BigCommerce SEO services. Here’s how the right SEO strategies can help:
SEO Increases Your Website’s Visibility
The higher you rank on search engines, the more visible your products become to potential buyers. Through keyword optimization and content creation, an SEO agency helps your store gain the attention it deserves. As your store climbs higher in the rankings, more people will discover your products, increasing traffic and sales.
SEO Attracts Quality Traffic
SEO isn’t just about increasing traffic—it’s about attracting the right kind of traffic. Through strategic keyword research, an experienced BigCommerce SEO expert ensures that the visitors your store attracts are those who are most likely to convert into paying customers. These high-intent visitors are actively looking for products like yours, which increases your chances of making a sale.
SEO Helps You Outrank Your Competitors
In the world of e-commerce, the competition is fierce. Without proper SEO, your competitors can easily outrank you and steal your customers. By working with a BigCommerce SEO companys, you stay ahead of the competition and secure a strong position in search results, keeping your store visible to potential customers.
Boost Sales With Effective BigCommerce SEO
SEO isn’t just about ranking higher—it’s about driving sales. Here’s how BigCommerce SEO services directly contribute to higher conversion rates and increased revenue:
SEO Improves User Experience (UX)
A well-optimized website isn’t just good for search engines—it’s also better for your customers. By focusing on aspects like site speed, mobile-friendliness, and easy navigation, SEO improves the overall user experience. When customers have a seamless browsing experience, they are more likely to stay on your site and complete a purchase.
SEO Helps You Rank for Long-Tail Keywords
Long-tail keywords are longer and more specific search terms that often reflect buyer intent. For example, “best running shoes for flat feet” is a long-tail keyword that targets a specific audience. A BigCommerce SEO expert ensures your site is optimized for these keywords, bringing in visitors who are further down the sales funnel and more likely to make a purchase.
Content Marketing to Drive More Traffic
A good content strategy is a key component of SEO. By creating helpful blog posts, guides, and product content, you not only provide value to your customers but also improve your site’s rankings. Content marketing helps you rank for relevant keywords, brings more organic traffic to your store, and nurtures leads into loyal customers.
BigCommerce SEO Link Building: Why It’s Essential
One of the most effective ways to increase your store’s authority and rankings is through ecommerce SEO link building. A BigCommerce SEO agency will create a strategy for earning high-quality backlinks, which signal to search engines that your site is trustworthy and valuable.
H2: Building Backlinks from Reputable Sources
Links from high-authority websites are like votes of confidence for your store. By securing backlinks from reputable sources in your industry, a BigCommerce SEO company improves your site’s authority, which in turn boosts your search rankings.
H2: Engaging with Influencers and Bloggers
Influencer marketing and blogger outreach are great ways to build backlinks and promote your products. A BigCommerce SEO expert can help you collaborate with influencers and bloggers in your niche, gaining valuable backlinks and increasing your store’s visibility.
Why Choose RankFast as Your BigCommerce SEO Agency
With all agencies out there, here’s what sets RankFast apart for your B2B ecommerce needs:
- Proven results
One B2B SaaS client saw a 226 percent increase in organic traffic, 4.5× more demo bookings, and a 22 percent drop in bounce rate. Another client achieved over 100 new keyword rankings, with 20+ in the top 10. - Global expertise
You benefit from a team used to servicing clients worldwide, across platforms like BigCommerce, Shopify, Magento, etc. - Transparent, customized approach
Every strategy is tailored to your store, your industry, and your goals—not a one-size-fits-all plan. RankFast avoids unnecessary upsells and focuses on what wins for you. - Fast initial impact
You’re not waiting six months to see change. RankFast delivers noticeable improvements within 30–60 days.
Session Structure: How Work Unfolds with You
Here’s how your partnership with RankFast may look, step by step:
- Kickoff & audit
They assess your store’s health, technical setup, performance metrics, and competitive landscape.
- Keyword & content mapping
You get a refined plan of which keywords to target—product, category, and informational terms—aligned with user intent and sales goals.
- On-page and technical fixes
Titles, headers, metadata, site speed, mobile layout, schema—each element gets refined to improve search visibility and usability.
- Content development
RankFast crafts or enhances product descriptions and blog content to align with your brand and target keywords.
- Link outreach
They develop guest posts and link-building opportunities, focusing on high relevance and domain quality—driving authority and referral traffic.
- Reporting & iteration
You get regular reports on keyword rank improvements, organic visits, bounce rate, conversion metrics, and speed. Then, they adapt strategies based on data.
Each phase comes with clear action steps and metrics that matter to your bottom line.
What Industry Data Tells You
Here’s how investing in SEO adds up across e-commerce and BigCommerce:
- Global e-commerce is booming: Worldwide retail e-commerce will exceed $4.3 trillion in 2025.
- BigCommerce is a top platform: It powers over 130,000 merchants in 150+ countries, with $332.9 million in revenue in 2024—up 8 percent YoY—and strong merchant loyalty.
- BigCommerce scale: Holds 3.2 percent of the global ecommerce platform market, with around 200,000 stores worldwide and $34 billion in gross merchandise volume generated in 2024.
These numbers confirm your potential reach—and why SEO is the bridge to more customers, more revenue, and better ROI.
Examples of SEO in Action on BigCommerce
Take how BigCommerce itself used SEO and content to drive massive growth:
- They achieved over 6 million monthly visitors and grew the “traffic value”—what each visit would cost via paid ads—to over $3 million.
- Their strategy focused not just on traffic volume but on content quality and conversion performance.
You’re not just aiming for traffic—you’re aiming for customers. With the right SEO partner, you follow the same path.
What Makes RankFast Different
- High-impact results in weeks, not months.
- Proven ability to grow keyword rankings and organic traffic for B2B businesses.
- Transparent, value-driven approach tailored to your goals.
- Expertise across platforms, including BigCommerce SEO services, ecommerce link building, and international SEO.
RankFast stands out by focusing on measurable improvements, not hollow claims.
Quick Checklist for Your BigCommerce SEO Investment
Before you commit, ask:
- Does the agency tailor strategies to BigCommerce SEO specifically?
- Can they show recent case results, like traffic lift, conversions, and bounce rate improvements?
- Do they include technical, content, and link-building services?
- Do they offer international/local SEO if you sell globally?
- Is progress measured and reported clearly—and actioned promptly?
RankFast checks all these boxes with proven ROI and flexible collaboration.
Final Thoughts
You’re aiming to rank higher, attract more buyers, and build a store that lasts. Good news: for many BigCommerce merchants, organic search brings 43 percent of traffic—making SEO your most efficient growth channel.
By partnering with a trusted BigCommerce SEO agency such as RankFast, you tap into smart audits, technical fixes, optimized content, and backlinks—all working together to drive traffic that converts.
Ready to see what SEO success looks like?
Explore how to refine your content and strategy with RankFast’s SEO Content Optimization tool—designed to sharpen your SEO edge for BigCommerce stores.
Visit the tool here: SEO Content Optimization
Your journey to better rankings, stronger conversions, and more sales begins now—with focused, data-driven SEO.
FAQs
What does a BigCommerce SEO agency do?
A BigCommerce SEO agency helps your online store rank higher in search engines by optimizing site structure, product pages, keywords, and technical performance. They also manage content strategy, build backlinks, and improve user experience. The goal is simple—drive more qualified traffic that converts into sales for your eCommerce business.
Why should I hire a BigCommerce SEO expert instead of handling SEO myself?
While you can attempt SEO on your own, a BigCommerce SEO expert has specialized knowledge of the platform and proven strategies that save you time and reduce costly mistakes. They stay updated on Google’s algorithms, ensuring your store ranks consistently and beats competitors without trial-and-error or wasted ad spend.
How long does it take to see results from BigCommerce SEO services?
Results from BigCommerce SEO services vary depending on competition, site health, and current rankings. Most stores notice improvements in traffic and visibility within 3–6 months. However, SEO is an ongoing process, and consistent optimization ensures long-term growth, sustainable sales, and higher rankings that keep your store competitive.
Can a BigCommerce SEO company help increase my sales, not just rankings?
Yes. A BigCommerce SEO company focuses on both visibility and conversions. Beyond improving rankings, they enhance product pages, streamline navigation, and build trust signals like reviews and faster checkout. These improvements encourage visitors to purchase, turning higher organic traffic into real revenue growth and long-term success for your store.
Leave a Reply