Have you tried searching online for a product lately and bothered scrolling beyond the first page of results? Chances are, rarely. And you’re not alone. 43% of all e-commerce traffic comes from organic Google searches, which is why SEO for online stores is essential.
However, here lies the rub: finding an agency that truly understands e-commerce — especially BigCommerce — isn’t as simple as typing ‘BigCommerce SEO agency’ into a search bar.
Some agencies promise instant results; others throw around jargon with little substance behind it. When it comes to choosing the right partner, rankings are not everything; you want the entire process of selecting a partner to be completely tailored to your store in every aspect (product category, customer journey, etc.).
In this guide, we will walk you through what you should watch for while selecting an ecommerce SEO agency. Without waiting, let’s explore!
Things To Look For When Choosing a BigCommerce SEO Agency
Here is how you discover an agency to meet your business requirements:
Proficiency in Platform Experience
SEO isn’t a one-size-fits-all strategy. An e-commerce store comes with unique SEO challenges, from managing hundreds of product pages to handling dynamic URLs and page speed optimization. In the case of BigCommerce, these details become more particular.
On the other hand, selecting a BigCommerce SEO agency with proficiency on various platforms can help your business avoid costly mistakes. Many of these agencies have hands-on experience dealing with BigCommerce-specific quirks, such as Stencil themes, product feeds, and API integrations. An agency with deep expertise will be better equipped to address the SEO issues related to your store, from URL structuring to schema markup.
Strategy That Fits Your Business
Each ecommerce business has its unique goals, target audience, and products. What works for one store may not work for yours, so you may not benefit from a generic SEO strategy. This is why giving personalized attention is so important.
Avoid generic solutions and partner with a BigCommerce SEO company that carefully analyzes your business model. This involves thorough discussions about your market and competitors, as well as plans for long-term growth. While many agencies sign the service contract and get to work, agencies that treat SEO as a partnership can offer guidance beyond the keyword charts, such as UX improvements and conversion funnel optimizations.
Communication and Transparency Matter
Trust is important when we’re working with an external partner. Sadly, this does not stop some ecommerce businesses from getting frustrated with agencies while the agency continues delivering low-priority items without offering meaningful updates or feedback.
This can make it beneficial to opt for a BigCommerce SEO services provider that focuses on transparency and communication, such as scheduling regular calls, providing periodic performance reports, or offering client dashboard access. Being open about both wins and struggles will keep you aligned and can also help remind your in-house team and the agency that, as the strategy evolves, you two need to stay on the same page.
Look For Ethical SEO Practices
You need an agency that delivers real results, not just empty promises of quick wins. Sometimes, this can happen nearly overnight, but long-term ecommerce success tends to take time and often requires a more ethical, white-hat SEO approach.
Black-hat methods, such as stuffing keywords, purchasing links, or using duplicate content, can achieve some short-term improvements in rankings but will usually incur penalties that are difficult to recover from. A reputable BigCommerce SEO company will prioritize ethical, sustainable practices, such as content creation, quality link building, and technical optimization to fit BigCommerce architecture.
Have an open discussion with the prospective agencies around their approach to link-building, how they manage duplicate content, and how they handle technical SEO (like canonical tags and mobile optimization).
Credibility Checks by Way of Case Studies and References
No agency can guarantee results, but reviewing their past work often provides helpful context. A lot of trusted BigCommerce SEO companies publish case studies describing how they assisted other ecommerce companies.
Where possible, request references from past or present clients. Talk to people who have previously worked with the agency; this will give you insight into their reliability, responsiveness, and the actual impact it has on the business.
Look for Competency of Technical SEO in Ecommerce
Technical SEO presents unique challenges for e-commerce stores. Big catalogs are hard to manage from a site architecture, crawl, and content duplication perspective.
If you use BigCommerce, your agency must be aware of these challenges, which involve dealing with XML sitemaps, schema markup, settings for faceted navigation, mobile responsiveness, and many other aspects.
When a BigCommerce SEO company shows competency in technical terms, they can help your store avoid the common pitfalls that limit visibility in search results. It is more than just a matter of using particular keywords throughout your content; it is also about being accessible, indexed, and ranked by a search engine.
Flexibility for Growth and Adaptability
Your ecommerce business isn’t static. Of course, over the years, you could launch new product lines, enter new markets, or even change up your branding strategy. You should have an SEO partner who can scale with you.
When considering any BigCommerce SEO services provider, you should address scalability upfront. As your store scales up, does your team have the capability to manage bigger inventories? Will they be adaptable enough to adjust their strategies as you expand into new regions or target new audiences?
Selecting an agency that is flexible as your requirements evolve will save you both time and resources in the long run.
Bottom line
If you have a BigCommerce store, then it becomes even more critical to choose an agency that deals exclusively with your platform, especially when it comes to finding the best ecommerce SEO agency, because the right agency can determine whether your online business is successful or not.
For those still exploring their options, Rankfast offers customized BigCommerce SEO services that are both platform-specific and geared toward larger business objectives. With a flexible approach and a strong client-first mindset, Rankfast is the preferred SEO partner to help take your BigCommerce business to the next level in today’s competitive landscape.
Frequently Asked Questions
What makes BigCommerce SEO different from other ecommerce platforms?
BigCommerce SEO encompasses platform-specific aspects, including understanding how to work with BigCommerce’s URL structures, API limitations, and native SEO tools. This kind of information can impact the tailoring and execution of strategies.
When can I expect to receive results from BigCommerce SEO services?
It depends on how competitive your industry is, as well as the condition of your website. Most developments are visible, but some can take up to 3–6 months to take effect.
What Questions Should You Ask When Interviewing a BigCommerce SEO Agency?
Inquire about their use of BigCommerce, past ecommerce projects, how they report, content, and technical SEO challenges.
Do BigCommerce SEO companies also offer international SEO services?
While some agencies may specialize in international SEO, many offer these services in conjunction with multilingual content optimization, hreflang tag implementation, and structuring URLs for global audiences.
Leave a Reply