You could have an online store with great products, beautiful photos, and a sleek design, but if no one visits, what’s the point? That’s the silent roadblock many eCommerce businesses face. A good-looking website is useless without traffic.
So what often makes the difference? Links, more specifically, strategic eCommerce SEO link building. Nearly 80% of SEO professionals see link building as essential to their strategy.
Search engines perceive high-quality links as signals of trust and authority. However, most businesses fail when they don’t approach link building the right way. The correct link-building strategies for an ecommerce website may equate to appearing when a target customer searches for your products. Remember, link building in ecommerce should not only be about numbers, it should also be about relationships, value creation, and long-term store structuring.
That’s why we’ve put together seven easy-to-implement eCommerce link-building strategies so your business starts appearing in relevant searches, sustainably (not spammy!)
Win-Win eCommerce SEO Link Building Strategies You Should Be Using
Create Shareable, Product-Related Content
For instance, creating content that is useful to your audience can naturally attract backlinks. For e-commerce brands, this might include product guides, how-tos, trend reports, or comparison posts.
For example, a blog post titled “How to Pick the Right Hiking Backpack” may find it easy to earn links naturally from bloggers or media sites that cover these topics if your store sells outdoor equipment, for example. The more specific and actionable the content, the more likely it is to resonate.
Content that can attract links must relate to your products, but it shouldn’t have a sales-pitch vibe. Combine this with a strong internal linking structure, technical SEO for ecommerce, and fresh content updates to keep your site alive and relevant.
Team-Up with Influencers & Industry Blogs
Many brands may only consider their influencer collaborations as a means to increase social media engagement, but they can also drive high-quality links. Numerous industry bloggers and micro-influencers have websites where they write reviews of products, list products, or create shopping guides.
When you offer influencers free products or exclusive discount codes to review your products honestly, you can earn backlinks that benefit both your eCommerce SEO and referral traffic. Partnerships should feel natural; search engines penalize forced or artificial links but reward those that appear organic and editorial.
Utilize Resource Pages and Industry-Specific Directories
Some websites, in particular, maintain resource pages or directories that contain helpful links specific to a particular industry. A home decor-focused website, for instance, may have a “Recommended Furniture Stores” page.
Submitting to the right directories could help you establish authority and send qualifying traffic to your ecommerce site. Look for industry-specific directories known for maintaining clean, well-organized listings. Although these links may not yield immediate results, they are generally excellent for achieving sustainable, long-term SEO value.
Run Product Giveaways and Contests
Contests and giveaways can be effective link-building tools if they capture the attention of bloggers, media outlets, or forums. For a giveaway, have a separate landing page for it on your ecommerce site.
On this page, you should explain how to enter, what the prize is, and the terms and conditions. When you promote your giveaway via press releases or just a bit of outreach, it heightens the opportunity for other sites to link back to your giveaway page, leading to increased visibility and more eCommerce SEO link building opportunities.
Use HARO to Establish Connections with the Press
Services like Help a Reporter Out (HARO) match companies with reporters who need expert sources. Just by answering relevant requests, ecommerce business owners can get mentioned in news stories and get valuable backlinks.
For instance, if a journalist is writing about sustainable products and your store is centered around sustainable fashion, this could earn insights, thus a citation, and a link. While HARO won’t instantly flood you with backlinks, with time, you’ll likely have a few chances to earn high-quality links.
Use Broken Link Building Techniques
The broken link building technique involves identifying web pages with dead links and suggesting your website as a replacement. It’s a huge win for you and the website — they update their old content, and you get a new backlink.
You can use tools like Ahrefs or Semrush to find broken webpages in your niche. After finding the dead link, contact the site owner and inform them about the issue, recommending your relevant page as a replacement.
Work on Product Page SEO and Link Structure Internally
Undoubtedly, external backlinks are critical to your B2B SEO strategy, but it’s equally important to focus on internal link building for your eCommerce site. Linking product pages to category pages and category pages to blog content also helps to spread authority through your site.
Internal linking and good quality external link building promote general ecommerce SEO link building. A sound internal architecture also plays a role in technical search marketing for ecommerce, as it leads to better crawling and indexing of the site by search engines.
Final Thoughts
Link building for ecommerce SEO is not a one-off effort — it is a continuous strategy that can affect your website’s standing in search results. None of these strategies work in isolation; they complement one another for stronger results. By pairing link building with technical seo for ecommerce while keeping your site architecture clean and a fast page speed, you create a robust, lasting resource.
For those searching for additional improvement with their ecommerce SEO link building, Rankfast offers services customized to your business.
Frequently Asked Questions
Is link building one of the most powerful strategies when it comes to ecommerce SEO?
By building high-quality links to your eCommerce site, link building can help build content authority, giving search engines confidence in your content and resulting in higher rankings in search results. It could also contribute to more referral traffic.
What is the relationship between link building and technical SEO for ecommerce?
Having Technical SEO enables your site structure, speed, and crawlability to be optimized properly. By ensuring that the links you earn point to healthy, indexable pages.
How long before ecommerce SEO link building pays off?
Of course, results vary by industry and competition. Many companies experience a dramatic improvement in just a few months; others find that change occurs more slowly over time.
Does Link building even matter for small ecommerce sites?
Even small ecommerce stores can benefit from building quality backlinks — yes, even yours. Link building takes time, and establishing your stability and trust in your market niche may occur gradually.
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